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At the start of any website design project, it should come as no surprise that focusing on usability and the user-experience should be at the forefront of your focus. A website can only achieve its objectives and be considered a success if it’s used by customers in a way that fulfils their needs. For that very reason, it’s critical that you think about your audience when you’re ...
Designing a mobile app and designing a mobile website can have some overlapping similarities. A lot of the best practices such as usability, cohesiveness, and conciseness are all still incredibly important, and companies should be employing them regardless of the platform they are creating. However, there are still some important design elements that stand out when creating a mobile app.
The growth of mobile has been astronomical. According to a recent eMarketer study, by 2019 there will be 304.4 million mobile users in North America. Compare that number to 2013, when there were 274 million, and it’s no surprise that this type of platform has become such an integral part of website design and online marketing.