- Our Blog
In the old days of search marketing, it was about tricking the dumb robots–buy links, cloak, spin content, or whatever trick you could pull. And then came the old days of Facebook marketing (up through 2014), which was also about tricking the dumb robots–arb out placements available only via Power Editor, run weighted average fan acquisition campaigns internationally, pollu ...
If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. So I asked Sarah Sal, a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here.
If you’re a social media manager, you may see the world of search-engine optimization as arcane Google trickery mixed with quasi-technical babblings. Allow me to show you how to make Google and the various folks who do SEO your buddies. First, Google what you think you should be ranking on. I did a search on “Facebook dollar a day” just now and was happy to see our article ...
Do you want to get your Facebook posts in front of an audience at a specific physical location? Have you considered targeting people based on where they work? Using workplace targeting makes it easy to get your content in front of the right people at the right company. In this article, you’ll discover how to use workplace targeting to serve Facebook ads to people who work ...
You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.
Have you seen a rise in sneaky ads on Facebook? I saw this link bait on Facebook, apparently on a feud between Stephen Curry and LeBron James–two National Basketball Association superstars. And it brought me to what looks like ESPN. The URL is a bit suspect, but most people won’t notice that, especially in modern browsers.
The Difference Between Being Busy And Being Productive: Interview with Akhil Suchak of Bauer Media We recently caught up with Akhil Suchak, head of social media at Bauer Media, who let us in on his processes for success. Define your Priorities I believe strongly in a prioritization process. Know what’s worth the most to your business and give levels of importance to the tasks ahead.
Avinash Kaushik wrote a killer piece that he calls the “ultimate guide for learning how to do amazing competitive analysis”. You should definitely check it out and read through the dozens of painstakingly assembled links. But there’s one glaring issue: it was written in 2015 but assumes the world is still like 2005.
Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you lose.” Anything to get them not to skip. Then we explain how just because we paid a few pennies to get their attention, our objective doesn’t have to be to get them to open their wallets right now.
We’ve said that paying for content is like paying for sex. If your content is awesome, you shouldn’t be paying them– they should be paying you. Same for any type of content sharing or work. Have You Received One of These? Examole of an email requesting paid guest posting In the last fifteen years, I’ve gone to a few hundred conferences and paid for only a couple of them.
Do you notice Facebook sending you more and more tidbits like this? They realize that education, not pushy salespeople, is the key to getting advertisers to spend more. In this case, we’re looking at the page insights for my public figure page (there are no insights on profiles, of course, so don’t call your profile your “page”).
Ever hear folks whine about how they can’t get in touch with Facebook over whatever issue they have? Usually, it’s a user wanting to get their vanity URL changed, a small business wanting strategy support on how to grow on Facebook, or something of the like. So Facebook puts up as much self-serve support as possible, since it just doesn’t have the staff required to personall ...
We told you Facebook was getting into marketing automation. Let’s look at some of the specifics and examine the implications. The multi-product ads, product recommendations API, and dynamic product ads are Facebook’s first foray into real-time recommendations. They’re going beyond the caveman-like logic of last product page visited or simple website retargeting.
Did you know that Facebook produces awesome guides on nearly every topic you’re interested in? Perhaps you want to know how to tune offers to drive in-store sales, understand how your videos are performing, or structure your campaigns the right way. Facebook creates these training materials, but doesn’t share them widely, for some reason.
Don’t chase the trickster rabbit into the briar patch. Unless you are in the business of building ad optimization software (like me), it’s a distraction for you. Back in 2007, it mattered. The Facebook ad algorithms weren’t smart enough to know what a conversion was, so you had to spoonfeed targets, placements, and bids.
A few years ago, when you chose a location target on Facebook, you naturally assumed you were targeting people by where they lived. That worked for local businesses and nearly anyone except travel-related companies. But if you were selling rooms for a Las Vegas hotel, knowing where they live or where they currently are doesn’t help you much.
Facebook, Paid Media, Shared Media, Social Promotion You’ve heard brands lament their shrinking organic reach, blaming Facebook’s money-hungry ad machine, hiding behind the complaints of various marketing gurus. Yet folks like the Golden State Warriors drive 8 million impressions and 2 million clicks on a simple 15 second amateur video with no ads.
Why not take it from the horse’s mouth? A couple years ago, the CMO of a major restaurant chain called me in a midnight panic. A server got fired for complaining about their new uniforms. So he ranted about getting fired on YouTube. Unbeknownst to management, he had 40,000 YouTube followers. Should they respond to him or ignore it? Common sense is not common.
Here’s one from the archives of the Adobe Summit, where thousands of Adobe Marketing Cloud users get together annually for learning and partying. Fred Leach (not pictured), who leads Monetization Analytics of Measurement Research, Development and Partnerships at Facebook, spoke at the Adobe Summit, and here are a few takeaways from his presentation.
Oddly, while I hear people complaining about Facebook ads becoming more confusing, more expensive, and more difficult to achieve clear business results, exactly the opposite is now true. The peddlers of social media advice would have you believe this farce. And it was the same poppycock they fed you when they sold you SEO services, which has now become content marketing or wh ...