Derek Edmond

  • 4 ways to improve your value as a strategic SEO partner

    We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on behalf of this organizati ...

    Derek Edmond/ Search Engine Landin Affiliate SEO- 21 readers -
  • How to maintain content marketing focus in long-running SEO programs

    A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a two-plus year run. The presentation outlined preparation and research, steps in execution, performance measurement, and communication to teams. Our goals have been aggressive, requiring a high level of organizational effort, analysis, and i ...

    Derek Edmond/ Marketing Landin SEO Content- 25 readers -
  • How to map keyword strategy to B2B buyer intent

    Keyword research can be overwhelming for clients. In its most basic form, keyword research will almost always consist of a spreadsheet of hundreds, if not thousands of words and phrases, or “key phrases.” In an effort to make this type of deliverable more “digestible” for clients, KoMarketing (my employer) will often organize these key phrases around core themes, like soluti ...

    Derek Edmond/ Search Engine Landin SEO How To's- 18 readers -
  • #MarTech Conference: Vendor roundtable on the future of martech

    As the MarTech Conference headed down the final stretch earlier this week, conference chair Scott Brinker moderated a panel called “A Vendor Roundtable On The Future Of MarTech” with members of the so-called “Big Martech” crowd. Panelists addressed a range of questions on the role and impact that marketing technology has for organizations and customers.

    Derek Edmond/ Marketing Land- 24 readers -
  • #MarTech Conference: 10 myths martech vendors tell

    Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing Partner at the company, it’s because the analysts tell real stories and debunk false promises. As she opened her session at the MarTech Conference this week, Regli told the audience she’s been questioning the stories we tell all her life.

    Derek Edmond/ Marketing Land- 32 readers -