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So, I just got back from Asheville, North Carolina where I gave a speech to a bunch of people about how to make more sales. It was a 90 minute presentation. But luckily for you I brought my video guy to film the entire thing. And the best part? I have a 7 minute clip where I show you how you can instantly begin making more sales. The secret? Watch the video. It’s 7 minutes.
So, I made a mistake… A big mistake. A $100,000 mistake. And the most surprising part? I could have prevented it with one conversation with someone who was a little more experienced than me. Here’s what happened… My Big $100,000 Mistake A few years ago, I wanted to roll out a new paid traffic initiative at Social Triggers, and I had… I thought… a simple problem.
So, I went to Asheville, North Carolina to speak at an event. As I walked out of the airport, my Uber driver told me “12 Bones” is the best BBQ in Asheville. And it’s only open for lunch. “TAKE ME THERE!” It was me. And my video guy. We had all our luggage. But we didn’t have a choice. The place was closing soon. I walked into the restaurant and saw the writing on the wall. Here’s a pic.
So, I’m at an event, and someone came up to introduce themselves to me. Random guy: “Hi, my name is…” And then he shoved his business card in my mouth. Yes. IN MY MOUTH. He pulled his hand out of his pocket, and thrust it towards my face… business card in hand. I was annoyed. “Is this guy serious?” “Wow. Rude!” But I really can’t blame him.
So, someone wrote to me with a huge problem. I’ll call them Sam. Sam: “Derek, I just launched my new thing and no one is buying it.” Me: “Okay, let me ask you a question. How many people visited your offer page?” Sam: “Oh, i don’t know. Like 47 people! And still. NO buyers. 47 people. NO BUYERS! Can you help me fix me sales page?” Derek: “Dude.
So, I made $88.71 for each person who visited this one single page on my website. What page was it? My checkout page. Here’s a screenshot of what it looks like: It’s simple. It’s clean. And it works like a charm. Now let me breakdown why it works… And then show you how to make one yourself.
So, I went on a double date. We hit up a nice restaurant and bar down in Soho, NYC. And let me tell you: the bartender was great! Service was great. He was likable and fun. And bonus? He even hooked us up with a few things for nothing. When the bill came, my friends and I decided to split it. And I left about a 45% tip. I don’t often tip that high, but again: the guy was fun. He hooked us up.
So, this week I’m talking about how to write better sales copy… Yesterday I showed you how one entrepreneur rewrote her sales page for a childrens’ toy. Today I want to show you how you can rewrite something as simple as a social media update and make it 100x better. Angelique Roux is a massage therapist.
So, Ilona Viluma runs a company called “Gigi Bloks.” It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more. Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online. The problem? People just weren’t buying. The weird part? She has a great product.
So, I got into an argument with my videographer. Him: “We should film one of those day in the life videos.” Me: “But my life is pretty boring… All my employees work from their home office… I go to the same coffee shop everyday… And I rarely have meetings.” Him: “Well, lets go do some cool stuff!” But… I can’t do it.
Ever wonder why some people can charge $50 per hour? Or $100 per hour? Or $1000 (or more) per hour? You may think “it depends on your industry,” and that’s partly true. But there’s one other thing that’s directly correlated to how much you can charge your clients… …and I break it down in this video. Or, in other wo ...
Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. * They opt in to your email list. * You send them valuable content.
How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t a moron. She’s your wife.
What’s the secret to becoming confident in any social situation? About 10 years ago, when I was just starting college, I would have said, “there is no secret. You either have it or you don’t.” And I would have been DEAD WRONG. You see, back then, I had almost zero confidence. But today I’m thinking about getting “unstoppable” tattooed on my forehead.
So, I had a speaking engagement. And I had a big problem. I went to button my blazer and the button popped off… “*#@(@(&#$” So I settled for my second favorite blazer, and then it got worse. I was speaking at an event for personal trainers. As I walked in front of the crowd, everything became crystal clear: Everyone was fit. Except me. I had gotten fat. And I looked like a meatball.
There’s one thing I do that makes people like me. I never realized I did it. I just did it. I don’t want people to think I do this to be manipulative. FAR FROM IT. I just noticed that I often did it in social situations and it works like a charm. Especially if you’re meeting someone new. I’m Derek Halpern, and I’m the founder of Social Triggers.
Things look pretty bleak… 17 out of 18 women make less than $100,000 per year. In 114 countries, more than half of the adult population is overweight. In America it’s closer to two-thirds. “Poor at 20, Poor for life.” A new study indicates that from the 1980s to 2000s, people are less likely to move up the income ladder… even with an education.
Fun fact: If you rely on “word-of-mouth,” you need help. Specifically my help. Here’s why: Everyone knows the BIG PROBLEM with Word-of-Mouth… …but no one thinks it will happen to them. I’ll explain. Look: Word-of-mouth is a great way to build a business. It means that your product or service is good enough that people are willing to recommend it. Good on you. You’re good at what you do.
There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing.