Derek Halpern

  • Need an idea for an online course? HERE YOU GO!

    The online course market hit $187.5 billion just a year ago… and it looks like it’s going to grow to $244 billion by 2022. And that’s why you see so many people creating – and selling – online courses about all sorts of weird topics. People sell courses that show people how to use excel for small business.

    Derek Halpern/ Social Triggers- 11 readers -
  • Why You Never Finished Your Online Course (And How To Fix It)

    When I asked people if they were interested in creating and selling an online course, 96.73% of people said yes. And who could blame them? I believe creating and selling online courses is one of the smartest ways to start – and grow – an online business. The problem? People go about it the wrong way. I’ll explain… Most people learn by watching what other people do.

    Derek Halpern/ Social Triggersin How To's- 9 readers -
  • The 7 Fatal Mistakes People Make Selling Stuff Online

    When an entrepreneur asked Mark Cuban about the secret to success in business, he fired back: “Sales cure all.” And he’s 100% right. More sales means more revenue. And more revenue means you can do what you love and make a great living doing it. You no longer need to count the pennies in the couch before you make a decision.

    Derek Halpern/ Social Triggersin EMail- 14 readers -
  • “Why are sales pages so long? Do people even read it?”

    Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out… It appears those sales pages can actually work, right? “But just because it works doesn’t mean I want to do this! It’s so….

    Derek Halpern/ Social Triggers- 9 readers -
  • Before you write one word of a sales page, do this first…

    And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages.

    Derek Halpern/ Social Triggers- 6 readers -
  • When “Sorry” isn’t enough, do this instead…

    My friend Lewis Howes is working on a new book. Naturally, he’s excited. At a conference, he told a group of people about his book – including the title. Now let me make one thing clear: this wasn’t a big group of people. It was a small group of trusted confidantes. Well… One of these people stole his book title and published a talk on it. Seriously. And sure, he later apologized.

    Derek Halpern/ Social Triggers- 7 readers -
  • The psychological reason why you should sell what you know

    Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel like an idiot.

    Derek Halpern/ Social Triggers- 10 readers -
  • 5 Surprising Ways To Rapidly Increase Online Course Sales

    By now you’ve probably heard about someone who created an online course, started selling it, and made a living doing it. The question is, how can you do it effectively? And profitably? Well… Over the last 5 years, I built Social Triggers from scratch into a multi-million dollar online business. And as you know, much of this revenue was was generated by creating and selling online courses.

    Derek Halpern/ Social Triggers- 5 readers -
  • Facebook will ruin your reach AGAIN (but I have 3 ways to fix it)

    So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.” And I have a HUGE smile on my face. Why? Over the next few days people will complain about their decision. Especially when they see their traffic and reach disappear over night.

    Derek Halpern/ Social Triggersin Blogging- 11 readers -