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Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. * They opt in to your email list. * You send them valuable content.
How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t a moron. She’s your wife.
What’s the secret to becoming confident in any social situation? About 10 years ago, when I was just starting college, I would have said, “there is no secret. You either have it or you don’t.” And I would have been DEAD WRONG. You see, back then, I had almost zero confidence. But today I’m thinking about getting “unstoppable” tattooed on my forehead.
So, I had a speaking engagement. And I had a big problem. I went to button my blazer and the button popped off… “*#@(@(&#$” So I settled for my second favorite blazer, and then it got worse. I was speaking at an event for personal trainers. As I walked in front of the crowd, everything became crystal clear: Everyone was fit. Except me. I had gotten fat. And I looked like a meatball.
There’s one thing I do that makes people like me. I never realized I did it. I just did it. I don’t want people to think I do this to be manipulative. FAR FROM IT. I just noticed that I often did it in social situations and it works like a charm. Especially if you’re meeting someone new. I’m Derek Halpern, and I’m the founder of Social Triggers.
Things look pretty bleak… 17 out of 18 women make less than $100,000 per year. In 114 countries, more than half of the adult population is overweight. In America it’s closer to two-thirds. “Poor at 20, Poor for life.” A new study indicates that from the 1980s to 2000s, people are less likely to move up the income ladder… even with an education.
Fun fact: If you rely on “word-of-mouth,” you need help. Specifically my help. Here’s why: Everyone knows the BIG PROBLEM with Word-of-Mouth… …but no one thinks it will happen to them. I’ll explain. Look: Word-of-mouth is a great way to build a business. It means that your product or service is good enough that people are willing to recommend it. Good on you. You’re good at what you do.
When you use the web to market your business, there’s no shortage of people who will give you unsolicited advice. And man, sometimes this advice is HORRIBLE. I run Facebook ads regularly. One guy wrote, “DONT OPT IN! Yes he will give you free content, but he will also try and sell you stuff!” ...
There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing.
That lego song, “Everything is awesome,” always made me laugh. Everything is NOT awesome. Last week we scheduled a video shoot for today. And of course, everything that could go wrong… went wrong. I share the full story this new video. This is my first new YouTube video in more than a year. (I can’t believe it’s been that long, but I’ll share more about why I stopped doi ...
Suzanne Heyn is a spirituality and meditation teacher. She had a gift to share with the world, and she knew she could turn it into an online business. The problem? She knew she wanted to turn this skill and knowledge into an online course and sell it… …But she was struggling: “I’ve seen people become really successful and live their dream of a location-independent lifesty ...
Maybe they didn’t want to pay your full rate… Maybe you didn’t like the specific project… Or maybe you just didn’t like the client… No judgment here, but the bottom line is: you said yes, when you wanted to say no. BECAUSE YOU GOT BILLS TO PAY! And then, you dread the project, from start to finish. Every call is a chore. Every piece of work takes twice as long. And the list goes on.
The online course market hit $187.5 billion just a year ago… and it looks like it’s going to grow to $244 billion by 2022. And that’s why you see so many people creating – and selling – online courses about all sorts of weird topics. People sell courses that show people how to use excel for small business.
When I asked people if they were interested in creating and selling an online course, 96.73% of people said yes. And who could blame them? I believe creating and selling online courses is one of the smartest ways to start – and grow – an online business. The problem? People go about it the wrong way. I’ll explain… Most people learn by watching what other people do.
I don’t say this to brag, but I get treated very well by a lot of companies: When I go to the coffee shop, I often get my coffee for free. When I wanted a new pair of shoes from a specific store, my sales rep hand-delivered them to my house, so I didn’t have to deal with “traffic” to get to the store. While traveling on speaking, I forgot my shaving cream.
Hartmut Goetze is a freelancer who works with software development teams. And he’s a freelancer by CHOICE, because he values his flexibility. But it wasn’t always easy to get high-paying clients on his own terms. Until he completely changed his sales conversations, using the Yes Engines system. Now he says: “I am able to close higher-value contracts with more flexible worki ...
Felicia Giouzelis is a spiritual teacher and master healer. She didn’t have a large audience for her own business. And her launches took too long, for too little revenue… She just couldn’t quite figure out how to sell online, where you can’t talk to people face-to-face. That’s why she joined Yes Engines and realized: “I was basically leaving leads on the table and not converting.” Ugh.
High-pressure sales tactics did only one thing for Edgar: Push his customers away. Making a sale seemed to get more and more difficult. You see, Edgar Ramirez is a business coach based in Mexico City. And he runs his company Ology Coaching. But things changed after he implemented a Yes Engines strategy called “BAB.
Meet Adam and Livia. They made $12,000 with their first Yes Engines launch, while living in Hungary where the average monthly salary – YES MONTHLY – is a mere $500. But they’ve come even further than that: Today they live in the UK and run a self-sufficient business built on the Yes Engines sales system. “We did it.
When an entrepreneur asked Mark Cuban about the secret to success in business, he fired back: “Sales cure all.” And he’s 100% right. More sales means more revenue. And more revenue means you can do what you love and make a great living doing it. You no longer need to count the pennies in the couch before you make a decision.