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So, I made $88.71 for each person who visited this one single page on my website. What page was it? My checkout page. Here’s a screenshot of what it looks like: It’s simple. It’s clean. And it works like a charm. Now let me breakdown why it works… And then show you how to make one yourself.
So, I went on a double date. We hit up a nice restaurant and bar down in Soho, NYC. And let me tell you: the bartender was great! Service was great. He was likable and fun. And bonus? He even hooked us up with a few things for nothing. When the bill came, my friends and I decided to split it. And I left about a 45% tip. I don’t often tip that high, but again: the guy was fun. He hooked us up.
So, this week I’m talking about how to write better sales copy… Yesterday I showed you how one entrepreneur rewrote her sales page for a childrens’ toy. Today I want to show you how you can rewrite something as simple as a social media update and make it 100x better. Angelique Roux is a massage therapist.
So, Ilona Viluma runs a company called “Gigi Bloks.” It’s an educational children’s toy that encourages kids to build all sorts of cool stuff: like castles, walls, tables, dinosaurs, birds, and more. Even though she primarily sold through retail stores, she wanted to start selling Gigi Blocks online. The problem? People just weren’t buying. The weird part? She has a great product.
So, I got into an argument with my videographer. Him: “We should film one of those day in the life videos.” Me: “But my life is pretty boring… All my employees work from their home office… I go to the same coffee shop everyday… And I rarely have meetings.” Him: “Well, lets go do some cool stuff!” But… I can’t do it.
Ever wonder why some people can charge $50 per hour? Or $100 per hour? Or $1000 (or more) per hour? You may think “it depends on your industry,” and that’s partly true. But there’s one other thing that’s directly correlated to how much you can charge your clients… …and I break it down in this video. Or, in other wo ...
Yep. I spent $139,614.18 on one Facebook ad. Why? Well… Read this! Let Me Break It Down For You… Every single person who clicked on that ad was sent into what’s known as a “sales funnel.” What’s a sales funnel? Well… Here’s a visual representation: Or, in other words. * People visit your website. * They opt in to your email list. * You send them valuable content.
How do you persuade someone to buy your product or service… even if you’re not great at “selling?” If you read advice from other “experts,” you’ll see that they recommend you use shady tactics like “fake scarcity,” “fake discounts,” and worse, they’ll encourage you to outright LIE… UGH! David Ogilvy always said, “The customer isn’t a moron. She’s your wife.
What’s the secret to becoming confident in any social situation? About 10 years ago, when I was just starting college, I would have said, “there is no secret. You either have it or you don’t.” And I would have been DEAD WRONG. You see, back then, I had almost zero confidence. But today I’m thinking about getting “unstoppable” tattooed on my forehead.
So, I had a speaking engagement. And I had a big problem. I went to button my blazer and the button popped off… “*#@(@(&#$” So I settled for my second favorite blazer, and then it got worse. I was speaking at an event for personal trainers. As I walked in front of the crowd, everything became crystal clear: Everyone was fit. Except me. I had gotten fat. And I looked like a meatball.
There’s one thing I do that makes people like me. I never realized I did it. I just did it. I don’t want people to think I do this to be manipulative. FAR FROM IT. I just noticed that I often did it in social situations and it works like a charm. Especially if you’re meeting someone new. I’m Derek Halpern, and I’m the founder of Social Triggers.
Things look pretty bleak… 17 out of 18 women make less than $100,000 per year. In 114 countries, more than half of the adult population is overweight. In America it’s closer to two-thirds. “Poor at 20, Poor for life.” A new study indicates that from the 1980s to 2000s, people are less likely to move up the income ladder… even with an education.
Fun fact: If you rely on “word-of-mouth,” you need help. Specifically my help. Here’s why: Everyone knows the BIG PROBLEM with Word-of-Mouth… …but no one thinks it will happen to them. I’ll explain. Look: Word-of-mouth is a great way to build a business. It means that your product or service is good enough that people are willing to recommend it. Good on you. You’re good at what you do.
When you use the web to market your business, there’s no shortage of people who will give you unsolicited advice. And man, sometimes this advice is HORRIBLE. I run Facebook ads regularly. One guy wrote, “DONT OPT IN! Yes he will give you free content, but he will also try and sell you stuff!” ...
There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing.
That lego song, “Everything is awesome,” always made me laugh. Everything is NOT awesome. Last week we scheduled a video shoot for today. And of course, everything that could go wrong… went wrong. I share the full story this new video. This is my first new YouTube video in more than a year. (I can’t believe it’s been that long, but I’ll share more about why I stopped doi ...
Suzanne Heyn is a spirituality and meditation teacher. She had a gift to share with the world, and she knew she could turn it into an online business. The problem? She knew she wanted to turn this skill and knowledge into an online course and sell it… …But she was struggling: “I’ve seen people become really successful and live their dream of a location-independent lifesty ...
Maybe they didn’t want to pay your full rate… Maybe you didn’t like the specific project… Or maybe you just didn’t like the client… No judgment here, but the bottom line is: you said yes, when you wanted to say no. BECAUSE YOU GOT BILLS TO PAY! And then, you dread the project, from start to finish. Every call is a chore. Every piece of work takes twice as long. And the list goes on.
The online course market hit $187.5 billion just a year ago… and it looks like it’s going to grow to $244 billion by 2022. And that’s why you see so many people creating – and selling – online courses about all sorts of weird topics. People sell courses that show people how to use excel for small business.
When I asked people if they were interested in creating and selling an online course, 96.73% of people said yes. And who could blame them? I believe creating and selling online courses is one of the smartest ways to start – and grow – an online business. The problem? People go about it the wrong way. I’ll explain… Most people learn by watching what other people do.