- Our Blog
Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out… It appears those sales pages can actually work, right? “But just because it works doesn’t mean I want to do this! It’s so….
And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages.
So, you’re a freelancer. And you take great pleasure in doing great work for your clients. But the “good” clients are few and far between. The reality is this: most people contact you and try to pay you $500 for a $5,000 job. HOW ANNOYING, RIGHT? Of course, you hope you never work with someone like this.
My friend Lewis Howes is working on a new book. Naturally, he’s excited. At a conference, he told a group of people about his book – including the title. Now let me make one thing clear: this wasn’t a big group of people. It was a small group of trusted confidantes. Well… One of these people stole his book title and published a talk on it. Seriously. And sure, he later apologized.
Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel like an idiot.
By now you’ve probably heard about someone who created an online course, started selling it, and made a living doing it. The question is, how can you do it effectively? And profitably? Well… Over the last 5 years, I built Social Triggers from scratch into a multi-million dollar online business. And as you know, much of this revenue was was generated by creating and selling online courses.
So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.” And I have a HUGE smile on my face. Why? Over the next few days people will complain about their decision. Especially when they see their traffic and reach disappear over night.
Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news. While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…” And there you are. You’re in the middle of a group of 5 people, and this person just corrected a word you said.
The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your sales.
When I started my online business, I often heard from friends and family, “When are you going to get a real job?” I mean, my business is real? Right? What’s NOT real about it? Then, I thought to myself, “hrm, maybe they’re right? What can I do to make my business real? I know. I need business cards!” So I made them.
A friend told me, “Derek, I have to apologize.” I said, “Why?” “Well, I always thought things came easy for you. And I didn’t think you worked that hard.” I laughed… Nothing comes easy. And if it’s worth having, you’ll have to wade through a moat filled with alligators, garbage and feces to get it. I’ll explain… People often think I’m a “natural” at speaking and at “being on video.
The other day I asked you to tell me about the projects you have planned for this year… …and as I expected, one of the BIG things people want to focus on this year is starting – and growing – their online online business. But as I kept reading response after response, I noticed something interesting… PEOPLE HAVE A LOT ON THEIR PLATE. Some people had three projects.
I had a conversation with a friend. It went like this: Friend: “I’m tired of my job. I need to make some moves.” Me: “What do you have planned?” Friend: “Well, I have a few side hustles… I do some consulting. I’m also working on an iphone app. And when I can, I’m actively looking for a new job.
Many people know me, but they don’t know my full story. When I was a kid, my mom was on welfare, my dad was in jail, and I was surrounded by other drug addicts who would steal money from my mom. Things were bad, and then they got worse. By the time I turned 13, I got choked for winning a game of Monopoly, a family member stabbed another with a steak knife, and it seemed as ...
Yes. Just 5 little words can help you achieve anything. I’ll explain… 5 years ago, I found myself unhappy at my job. It’s not that working is bad. I just didn’t like what I was doing and I needed a change. And I knew if I didn’t make a change fast, I wasn’t going to make it. And that’s why I wanted to start my own business.
I’ve got a confession to make: I love reading about business owners who went broke… …and luckily for me there’s a new trend where business owners share their sordid story in public. Like this story about Dinnr. Or this story about a failed Yoga Teacher. You might think this is weird. Or strange. But I do it for one important reason: I’m paranoid about my own business failing, too.
I bombed my first speaking engagement. I’ll never forget it, too. I was nervous. Real nervous. The morning of, I called a friend to practice my intro and they patiently listened to me do it… 47 times. “How does this sound? Wait! NO! Let me do it—” And my friend interrupted me. “Derek, it’s fine. You’re going to do great.
I believe the subject line said it all. What converts better? $100, $99, or $97? And should you even worry about something like this? Some people would say yes. After all, look around for split test results and you’ll see results like “changing a button color yields 1 million percent increase in conversions!” But today I’ve got something a lit ...
Long before Steven Spielberg made E.T., his dad told him to “work his way up” to the director’s chair.1 Spielberg wisely ignored his father’s advice. He said, “The first film I do, I will be the director.” He never worked in the mailroom and never brought anyone coffee. Instead of painstakingly working his way up through the ranks, he made amateur films – and heck, he even ch ...
I’m on Periscope. My handle is @DerekHalpern. You should add me, and I’ll tell you why in a second. First… I believe Periscope will change how you interact with your fans, prospects, and customers for the better… …but at first, I thought it was the dumbest thing in the world. Here’s the full story: If you’re unfamiliar with Periscope, this app allows you to livestream vi ...