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The online course market hit $187.5 billion just a year ago… and it looks like it’s going to grow to $244 billion by 2022. And that’s why you see so many people creating – and selling – online courses about all sorts of weird topics. People sell courses that show people how to use excel for small business.
When I asked people if they were interested in creating and selling an online course, 96.73% of people said yes. And who could blame them? I believe creating and selling online courses is one of the smartest ways to start – and grow – an online business. The problem? People go about it the wrong way. I’ll explain… Most people learn by watching what other people do.
I don’t say this to brag, but I get treated very well by a lot of companies: When I go to the coffee shop, I often get my coffee for free. When I wanted a new pair of shoes from a specific store, my sales rep hand-delivered them to my house, so I didn’t have to deal with “traffic” to get to the store. While traveling on speaking, I forgot my shaving cream.
Hartmut Goetze is a freelancer who works with software development teams. And he’s a freelancer by CHOICE, because he values his flexibility. But it wasn’t always easy to get high-paying clients on his own terms. Until he completely changed his sales conversations, using the Yes Engines system. Now he says: “I am able to close higher-value contracts with more flexible worki ...
Felicia Giouzelis is a spiritual teacher and master healer. She didn’t have a large audience for her own business. And her launches took too long, for too little revenue… She just couldn’t quite figure out how to sell online, where you can’t talk to people face-to-face. That’s why she joined Yes Engines and realized: “I was basically leaving leads on the table and not converting.” Ugh.
High-pressure sales tactics did only one thing for Edgar: Push his customers away. Making a sale seemed to get more and more difficult. You see, Edgar Ramirez is a business coach based in Mexico City. And he runs his company Ology Coaching. But things changed after he implemented a Yes Engines strategy called “BAB.
Meet Adam and Livia. They made $12,000 with their first Yes Engines launch, while living in Hungary where the average monthly salary – YES MONTHLY – is a mere $500. But they’ve come even further than that: Today they live in the UK and run a self-sufficient business built on the Yes Engines sales system. “We did it.
When an entrepreneur asked Mark Cuban about the secret to success in business, he fired back: “Sales cure all.” And he’s 100% right. More sales means more revenue. And more revenue means you can do what you love and make a great living doing it. You no longer need to count the pennies in the couch before you make a decision.
When you want to pursue something, there’s a good chance you’re already doing something else. Maybe you have a full-time job. Maybe have a pack of kids screaming for more candy. Maybe you have a job, kids, AND a sick relative. Time is TIGHT. And you’re tired. So, you tell yourself, “I can’t do it now… I don’t have the time…” And I totally get it.
When someone says describe 2016 in one word, the only right response is: “Lol. Shut up.” I mean… Think about it… what good comes from this? “New Beginnings!” “Surprising! “Comfortable!” That’s deep! Maybe you should tattoo it on your forehead or something? No, it’s a big waste of time. And if you see someone telling you to describe it in 3 words, it’s 3 times the waste of time.
A friend of mine is very political. He also runs an online business. I asked him a simple question: Me: “Why do you mix the two?” Him: “I just can’t keep quiet about…” And I get it. One of the BEST things about “freedom of speech” is having the option to speak up when we believe something isn’t okay. …but when you run an online business, there’s a BIG Problem with speaking up.
Have you ever stumbled on one of those long sales pages where you have to scroll and scroll and scroll to get to the actual product? “WHY IS IT SO LONG?” “DO PEOPLE EVEN READ THIS?” A natural reaction. Especially to the untrained eye. But check this out… It appears those sales pages can actually work, right? “But just because it works doesn’t mean I want to do this! It’s so….
And a failure to do it can be the difference between: I know. “CLICKBAIT MUCH?” Put down the pitchfork a sec, and let me explain. When I sell something, I often use the generic “Introducing Product Name,” as the headline on my sales page. And if you’re the type of person who reads and analyzes what other people do, you might come to the conclusion: “Oh! Derek writes good sales pages.
So, you’re a freelancer. And you take great pleasure in doing great work for your clients. But the “good” clients are few and far between. The reality is this: most people contact you and try to pay you $500 for a $5,000 job. HOW ANNOYING, RIGHT? Of course, you hope you never work with someone like this.
My friend Lewis Howes is working on a new book. Naturally, he’s excited. At a conference, he told a group of people about his book – including the title. Now let me make one thing clear: this wasn’t a big group of people. It was a small group of trusted confidantes. Well… One of these people stole his book title and published a talk on it. Seriously. And sure, he later apologized.
Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel like an idiot.
By now you’ve probably heard about someone who created an online course, started selling it, and made a living doing it. The question is, how can you do it effectively? And profitably? Well… Over the last 5 years, I built Social Triggers from scratch into a multi-million dollar online business. And as you know, much of this revenue was was generated by creating and selling online courses.
So, the New York Times just reported that Facebook intends to change their algorithm… AGAIN. This time Facebook plans to emphasize updates from friends and family over other things like “business pages.” And I have a HUGE smile on my face. Why? Over the next few days people will complain about their decision. Especially when they see their traffic and reach disappear over night.
Imagine you’re at a meetup, and you’re having a conversation about something that just happened in the news. While making your point, you mispronounce a word… and someone interjects, “Well, actually, you’re supposed to say it like this…” And there you are. You’re in the middle of a group of 5 people, and this person just corrected a word you said.
The power of reviews and testimonials are undeniable. Some research suggests a lot of reviews can increase sales by 35% or MORE. I know it. You know it. And BUSINESSES know it. Good reviews persuade us to buy things we may not have bought otherwise. And that’s why testimonials and reviews can actually HURT Your sales.