derek miller

  • How to Leverage Content Marketing for Lead Nurturing

    Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. This process of moving leads is known as nurturing, and content plays a huge role in lead nurturing.

    Search Engine Journalin Content How To's- 15 readers -
  • How to Scale Content Production Without Sacrificing Quality

    We’ve all heard of economies of scale, right? The more you produce of a good/service the easier and more cost-effective it becomes. However, there is also a term called “diseconomies of scale” which states that as you produce more and more, you begin to lose control, which could ultimately lead to lower quality and higher per-unit costs.

    Search Engine Journalin Content How To's- 2 readers -