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Scaling content marketing remains one of the biggest issues for marketers. Fortunately, there are surefire ways to scaling quality content without ...
In today’s world, most businesses live or die by their website. Gone are the days where companies can neglect their web presence and still drive leads and sales. Technology, especially the mobile variety, is becoming more integrated into our society and that translates into how users interact with brands and, ultimately, how they purchase.
Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. This process of moving leads is known as nurturing, and content plays a huge role in lead nurturing.
We’ve all heard of economies of scale, right? The more you produce of a good/service the easier and more cost-effective it becomes. However, there is also a term called “diseconomies of scale” which states that as you produce more and more, you begin to lose control, which could ultimately lead to lower quality and higher per-unit costs.
It was 11:30 p.m. Friday after a few drinks when Vanessa conceived the idea. Glowing with excitement, she wondered if it would ever see the light of day. Nine days later, Vanessa met with Josh to discuss the idea. He nodded his head, took notes, and finally, decided that he would bring her idea to life.
In the wide world of the Internet, fickle users, demanding investors, and growing technologies are just a few […] Author information ...