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Are you serving up a great user experience on your landing pages? Image by Joachim S. Müller via Flickr. As a marketer, you need to show prospects that you understand them… and that you give a damn. A large part of that is providing them with a great user experience on your landing page. If you fail to do that – if you don’t align yourself with your prospects’ goals and make ...
Before creating your landing page, understand what makes your prospects tick. Image source. One of the first things you learn as a marketer is how important it is to get to know your target customer. Understanding what makes your prospects tick allows you to create targeted offers that will resonate with them. But it doesn’t stop there.