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  • Going viral: The top social media marketing columns of 2016

    Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential election — with its wild proliferation of fake news and with candidates trading political barbs on Facebook and Twitter. But now that the election is in the rearview mirror, it’s time to take a look at the social media trends that reigned i ...

    Marketing Landin Social- 22 readers -
  • Getting down to business: Our top CMO Zone columns for 2016

    There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top senior marketers in our industry are doing right.

    Marketing Land- 18 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers are paying attention.

    Marketing Landin SEO- 26 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year to deliver expert advice on retail ...

    Marketing Land- 23 readers -
  • A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

    As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.

    Marketing Landin Mobile- 25 readers -
  • Up Close With Programmatic: The Year’s 10 Most Popular Display Columns

    Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on investments, with programmatic ad revenue expected to hit more than $15 billion by the end of the year.

    Marketing Landin Display- 20 readers -
  • A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns

    A winning marketing strategy is a team effort, but sometimes it takes the vision of a marketing leader or CMO to look at the big picture and come away with the tactics that will take your business to the next level. Luckily, some of the most successful marketers aren’t afraid to share their secrets, and these same folks were willing to discuss what they’ve learned over the pa ...

    Marketing Land- 13 readers -