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Social media has the power to change the very fabric of our society, and nowhere was that more evident than with this year’s presidential election — with its wild proliferation of fake news and with candidates trading political barbs on Facebook and Twitter. But now that the election is in the rearview mirror, it’s time to take a look at the social media trends that reigned i ...
There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top senior marketers in our industry are doing right.
We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers are paying attention.
It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year to deliver expert advice on retail ...