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Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade into obscurity. In 2015, nowhere was that more evident than with Google+, which went from a “ghost town” to the announcement that the platform would be split, to a rebirth of sorts with a big redesign and a focus on Communities and Collections.
As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.
Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on investments, with programmatic ad revenue expected to hit more than $15 billion by the end of the year.
With new technologies and a mountain of data at our fingertips, sorting and analyzing data have become more essential than ever before. That’s why savvy marketers are taking advantage of analytics to understand consumers and make better decisions on their marketing strategies. But navigating the complex landscape of analytics can be tricky; an IDG Connect study earlier this ...
Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march of content in 2015. The Content Marketing Institute’s most recent B2B Content Marketing Report found that the majority of B2B marketers — 88 percent — used content marketing as part of their marketing strategy.
A winning marketing strategy is a team effort, but sometimes it takes the vision of a marketing leader or CMO to look at the big picture and come away with the tactics that will take your business to the next level. Luckily, some of the most successful marketers aren’t afraid to share their secrets, and these same folks were willing to discuss what they’ve learned over the pa ...