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  • A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

    As more consumers turn to their mobile devices as their primary way to interact, entertain and consume, there’s no question that mobile is the future of marketing. But that message hit home even harder this year, with Google’s official announcement that more searches come from mobile than desktops, along with the tech giant’s long-anticipated release of its mobile-friendly algorithm.

    Marketing Landin Mobile- 21 readers -
  • Up Close With Programmatic: The Year’s 10 Most Popular Display Columns

    Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display advertising landscape this year. More and more brands latched onto programmatic advertising as a way to maximize their return on investments, with programmatic ad revenue expected to hit more than $15 billion by the end of the year.

    Marketing Landin Display- 16 readers -
  • A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns

    A winning marketing strategy is a team effort, but sometimes it takes the vision of a marketing leader or CMO to look at the big picture and come away with the tactics that will take your business to the next level. Luckily, some of the most successful marketers aren’t afraid to share their secrets, and these same folks were willing to discuss what they’ve learned over the pa ...

    Marketing Land- 11 readers -