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No matter how many free tools crop up for businesses and companies but a paid ad is sometimes the most convenient option to drive new traffic to your website. But the problem is that your competitors are also aware of this mediums and keywords. So it is essential to set up a good AdWords account. I will take you on a step by step tour to set up an ideal Google AdWords Campaign.
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each click on the link).