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Social media isn’t like other aspects of business life. Companies have to behave differently on the social platforms than they do elsewhere. If they don’t, it can hurt their business tremendously. And yet, because it’s so new, not all companies have the rules down yet. For that reason today we’re going to explore some of the things that your company might be doing on social ...
Advice to content marketers is all over the web. And most of that advice relates to what type of content is now the latest and the greatest that you must incorporate into your repertoire. Of course, there is some research that provides great, generalized stats on the types of content that most engage audiences, and this is valuable information to have.
It isn’t clear why the millennials are the focus of most advertising and marketing campaigns. Maybe it’s because marketers have bought into their own stories about ‘youth is beautiful’ line hook line and sinker and have now become blinkered to other age groups. Perhaps it’s something else. Whatever the truth, too much marketing budget is directed at millennials.
If you’re a content marketer or creator, then obviously what you’re after is to get as many eyeballs on your writing as possible. And nowadays that means making sure people actually share your content through social media. The problem, of course, is that while everybody is trying to do exactly that only those who are actually good at it benefit as some things get shared a lo ...
Angie’s List and Yelp are household “names.” They have become huge review sites for customers to express their opinions of products and services. And businesses know that one of the biggest benefits of having online reviews is the influence they have on potential customers who are looking for recommendations in specific product and service niches.
Businesses are now spending a lot of time (and money, in some cases) developing their online presence. They have business blogs; they have social media accounts; they are purchasing ads; they are increasing their brand awareness everywhere possible. What many don’t realize, however, is this is not like television or radio, or even those flyers that appear in everyone’s mailbox.