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Angie’s List and Yelp are household “names.” They have become huge review sites for customers to express their opinions of products and services. And businesses know that one of the biggest benefits of having online reviews is the influence they have on potential customers who are looking for recommendations in specific product and service niches.
Businesses are now spending a lot of time (and money, in some cases) developing their online presence. They have business blogs; they have social media accounts; they are purchasing ads; they are increasing their brand awareness everywhere possible. What many don’t realize, however, is this is not like television or radio, or even those flyers that appear in everyone’s mailbox.