diane anselmo

  • 3 Easy Landing Page Updates To Improve Quality Score

    August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s out of our control? What changes can we make that can have an impact on quality ...

    PPC Heroin Paid Search- 12 readers -
  • Why You Need To Diversify Your PPC Marketing Mix

    February 2, 2017 As PPC marketers, we are always looking for that silver bullet – that ad platform that helps us hit account goals and take businesses to the next level. When we find it, we naturally tend to place a great deal of our focus there, simply because it makes sense to do so. But did you ever stop and wonder what you would do if your top platform stopped performing ...

    PPC Heroin Paid Search- 15 readers -
  • My 5 PPC Account Manager New Year’s Resolutions

    January 3, 2017 With the start of the new year, most of us usually make some sort of New Year’ resolutions. Whether that is to lose weight, eat healthier, or get more organized, we usually enter the new year full of hope that we can make changes that can help us be better than we are. PPC account managers are no different.

    PPC Heroin Paid Search- 19 readers -
  • How To Leverage PPC For Your B2B Accounts

    November 2, 2016 PPC marketing is a channel that has a great track record of helping businesses reach their goals, whether it is additional sales, leads, or other actions. However, if you’ve ever tried to tackle B2B PPC marketing, you probably know that it’s a totally different game than B2C. It presents challenges in finding the right audience and getting them to complete a ...

    PPC Heroin Paid Search How To's- 13 readers -
  • How Should You Formulate Your PPC Strategy?

    September 13, 2016 We’ve all been there before. You’re on a call with a client talking about their account performance and they say, “Performance aside, what is the STRATEGY behind my account? I want to understand the strategy.” As many can agree, strategy is a word that gets tossed around a lot in the PPC world, especially in high-level meetings.

    PPC Heroin Affiliate Paid Search How To's- 11 readers -
  • What Is In-Image Advertising?

    August 5, 2016 As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I’m having more conversations that revolve around exposing their brand to a larger audience that they might not be capturin ...

    PPC Heroin Display- 18 readers -