diane anselmo

  • How Should You Formulate Your PPC Strategy?

    September 13, 2016 We’ve all been there before. You’re on a call with a client talking about their account performance and they say, “Performance aside, what is the STRATEGY behind my account? I want to understand the strategy.” As many can agree, strategy is a word that gets tossed around a lot in the PPC world, especially in high-level meetings.

    PPC Heroin Affiliate Paid Search How To's- 6 readers -
  • What Is In-Image Advertising?

    August 5, 2016 As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I’m having more conversations that revolve around exposing their brand to a larger audience that they might not be capturin ...

    PPC Heroin Display- 5 readers -
  • Start Your PPC Client Relationships Right

    As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic first steps that any account man ...

    PPC Heroin Paid Search- 4 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to make them grow, make them more efficient, and make them more profitable, among other things. And we want to do exactly that. We really want to. But it can’t be a one-sided story.

    PPC Heroin Paid Search- 5 readers -
  • How To Better Connect With Your Client

    As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it’s incredibly important to create a relationship that runs deeper than their last weekly report.

    PPC Heroin Paid Search How To's- 5 readers -
  • The Art Of The PPC Account Transition

    Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated.

    PPC Heroin Paid Search- 3 readers -