Diane Pease

  • Four simple paid search resolutions for 2016

    After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New Year. The holidays are a time where we enjoy being with friends and family, and reflecting on the year. It’s also a time to think about new resolves – things we would like to do differently in 2016.

    Diane Pease/ Search Engine Watchin Paid Search- 8 readers -
  • 5 AdWords Filters to Make Your Job Easier

    One of the first things I do when auditing a PPC account is check to see how the AdWords account is set up. In addition to the settings, I like to see what filters have been created. And often I find there are very few - or none at all. Filters are essential for getting a quick view of various metrics.

    Diane Pease/ Search Engine Watchin Paid Search- 4 readers -
  • Mobile Testing: Case Studies and Findings

    Yes, I love testing. I love to see how things work under various scenarios and conditions. Testing is an important element of any paid search account. I've always felt that you don't know if something works or doesn't work until you try it. For example, we tested call-only ads when they first came out earlier this year.

    Diane Pease/ Search Engine Watch- 17 readers -
  • The 5 Biggest Don’ts of Paid Search

    So much of our day is about what we should do. We have to do the obvious "must do's" like drive on the right side of the road, and there are all of the "should do's" - should drink more water, or should mail that care package to my son at camp. With PPC, there many things we must do and should do. But there are also things that we need to remind ourselves not to do.

    Diane Pease/ Search Engine Watch- 5 readers -
  • The Importance of Ad Extensions - Five Ways to Create That Personal Touch

    Marketing today is all about the personal experience. Whether you are a B2B or B2C business, your potential customer is looking for what they want, when they want it. Think of it as marketing becoming B2Me. With paid search, having the right ads when your potential customers are looking is more critical than ever, and Ad Extensions can help add a personal as well as relevant touch to your ads.

    Diane Pease/ Search Engine Watch- 5 readers -
  • 5 New Year’s Resolutions for Paid Search in 2015

    Well, it’s that time of year. Time to reflect on 2014, and look forward to 2015. And with that, comes the making of resolutions for the new year. Exercise more. Eat less. Spend more time with the family. We all do it. While we all start off with good intentions, it’s tough to keep these commitments throughout the new year.

    Diane Pease/ Search Engine Watchin Paid Search- 4 readers -
  • Ad Copy - 7 Key Steps for Adding Holiday Sparkle

    The holidays are upon us! I’m still dealing with my pumpkins from Halloween…but that’s another story. Black Friday promotions are everywhere, and we haven’t even had Thanksgiving yet. And holiday shopping isn’t all about Black Friday anymore. According to eMarketer, e-commerce online retail for the U.S. is expected to grow 16.

    Diane Pease/ Search Engine Watchin Paid Search Google- 4 readers -
  • 5 Questions to Consider When Thinking About Bidding on Brand Terms

    The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your brand alongside the organic results. But bidding on your brand can be costly if you have a lot of competition that is bidding on those same terms.

    Diane Pease/ Search Engine Watchin Paid Search SEO- 14 readers -