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For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due to budget, time, and logistics, participation at a major show is sometimes the only real marketing tactic, outside of the website, that a small manufacturer will undertake for the year.
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer? Would you include this content asset? Yo.