dianna huff

  • Strategies for capturing ‘made in the USA’ searches

    In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of 10 American consumers said they would rather buy a product made in America than an imported one, while 60 percent said they w ...

    Search Engine Landin Paid Search SEO- 14 readers -
  • Manufacturing FAQs: The workhorse of content and search marketing

    Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience. They can also reduce the number of times a customer support person has to answer the same question over a ...

    Search Engine Landin Paid Search SEO Content- 17 readers -
  • 7 tips for small manufacturers thinking about using AdWords

    In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic results to as many as four. Suddenly, SEO became a whole different ball game, especially since I work with small manufacturers, ...

    Search Engine Landin Paid Search SEO Google- 33 readers -
  • Small business owners: 3 steps to creating accurate Google Analytics reports

    “Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded traffic coming from the people within the client’s company who ...

    Search Engine Landin SEO Google- 16 readers -
  • 3 tips for tracking response to industrial tradeshow print ads and landing pages

    For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due to budget, time, and logistics, participation at a major show is sometimes the only real marketing tactic, outside of the website, that a small manufacturer will undertake for the year.

    Marketing Land- 14 readers -
  • How to Bring Trust and Credibility to Your Website

    What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer? Would you include this content asset? Yo.

    Content Marketing Institutein How To's- 25 readers -