digiday editors

  • The Digiday Super Bowl 50 live blog: Brands go crazy

    It’s Christmas morning for the nation’s brands, who will spend the day eagerly trying to one-up on another before, during and around the Super Bowl. Welcome to Digiday’s 2016 Super Bowl live blog, our annual tradition where we rate brand’s digital activity during the big game. We’ll get going around 6 p.m. EST. 1 p.m.

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  • The Digiday Vitriol-o-meter: What were we outraged about this week?

    Welcome to the second installment of the Digiday Vitriol-o-Meter. The idea is simple: a look back at the week’s top media and marketing stories through the lens of how much outrage (warranted or not) they generated. Here’s how to read it: The Y-axis charts the level of outrage in the Internet zeitgeist generated by a given event — from “meh” (the shruggy emoticon at the bottom ...

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  • The Digiday list: What’s in and what’s out for 2015

    Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood. But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself.

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