digiday editors

  • The Rundown: The industry jumps on the blockchain bandwagon

    It seems like the latest technology to get the marketing world hot and bothered is blockchain. Previously relegated to discussions of bitcoin, using the blockchain — essentially a decentralized, ultra-secure Excel sheet — for solving many of digital advertising’s woes is en vogue. Here’s everything blockchain is purportedly hoping to do: Reward and pay creators for making content.

    Digiday- 17 readers -
  • The Rundown: In Japan, all eyes are on Amazon

    Last week, I went to Japan for the inaugural Digiday Brand Leaders summit. I spent time in both Tokyo and Fukuoka, chatting with brand marketers of all shapes and sizes. The one big thing on their minds: Amazon. Brand marketers are getting interested in how Amazon is rewriting marketing, from its e-commerce capabilities to its use as an advertising platform.

    Digiday- 16 readers -
  • Cashless in China

    We’re trying something new with the Rundown. It’s now going to be sourced across our editorial group, giving you a jump on what we’re all hearing. Mobile payments in China I spent two weeks in Beijing and Shanghai earlier this month and was amazed at the ubiquity of two mobile payment apps: WeChat Pay, the mobile payment feature of the hugely popular messaging app WeChat, and ...

    Digidayin Paid Search- 13 readers -
  • ‘Don’t order the seafood platter’: The beginner’s guide to Cannes

    Every year, the media and marketing industry decamps for the Cannes Lions. For many, this is an annual pilgrimage. But there are always the wide-eyed newcomers, excited and nervous for their first time immersed in the bacchanal that is Cannes. We spoke to Cannes veterans — those who have been on the front lines and seen it all — for their pearls of wisdom for the new generation.

    Digiday- 17 readers -
  • Digiday Changemakers: Media

    Melissa Bell, publisher, Vox Media Journalism can’t flourish without technology today. Melissa Bell understood this as a blogger, then platforms director, at The Washington Post. She took that understanding in 2014 to Vox Media, where she went to help start the news explainer site Vox.com. The company has grown quickly in a short time to eight verticals, including SB Nation, ...

    Digiday- 27 readers -
  • Digiday Changemakers: Marketing

    James Carnes, vp of global brand strategy, Adidas “I’m wearing a limited-edition Ultra Boost, the Triple Black,” says James Carnes, when asked about his shoe of the day during a call from the company’s Herzogenaurach headquarters. It seems a miss not to inquire, considering he is the brains behind many of the biggest sneaker innovations to date: In 2012, there was Primeknit and Boost.

    Digiday- 19 readers -
  • What top European marketers really think about platforms and influencers

    This week, we gathered 50 executives from brands and technology companies from Germany, Europe and the United States in Berlin at Digiday’s first European brand summit. During the summit, brands met in working group meetings to discuss their greatest challenges: agencies, platform relationships and internal organization.

    Digiday- 13 readers -
  • ‘We can’t solve latency on our own’: OH at Digiday Publishing Summit

    More than 200 executives from top publishing companies gathered this week at the Digiday Publishing Summit in Vail, Colorado, where they addressed the biggest challenges facing digital media. During town hall-style meetings and working groups, attendees focused on platform publishing, scaling video, new revenue streams and more.

    Digiday- 15 readers -
  • ‘We don’t own our audience’: OH from top publishing execs at Digiday Moguls

    This week, in Vail, Colorado, Digiday has gathered together 25 C-level executives from top publishers to discuss the challenges confronting digital media. The leaders split into three working groups to address the promise and perils of platforms, how to go beyond ads, and how to build direct connections with audiences.

    Digiday- 13 readers -
  • Download the complete agency confessions collection

    The Digiday Confessions series provides a platform for people working in digital media to speak their minds with candor and without fear of repercussions. The Confessions aren’t just about titillating gossip, though. Nor are they a forum for axe grinding. By interviewing people well placed at various levels within media and marketing, we are able to paint a clearer picture of ...

    Digiday- 15 readers -
  • The Digiday Super Bowl 50 live blog: Brands go crazy

    It’s Christmas morning for the nation’s brands, who will spend the day eagerly trying to one-up on another before, during and around the Super Bowl. Welcome to Digiday’s 2016 Super Bowl live blog, our annual tradition where we rate brand’s digital activity during the big game. We’ll get going around 6 p.m. EST. 1 p.m.

    Digiday- 39 readers -
  • The Digiday Vitriol-o-meter: What were we outraged about this week?

    Welcome to the second installment of the Digiday Vitriol-o-Meter. The idea is simple: a look back at the week’s top media and marketing stories through the lens of how much outrage (warranted or not) they generated. Here’s how to read it: The Y-axis charts the level of outrage in the Internet zeitgeist generated by a given event — from “meh” (the shruggy emoticon at the bottom ...

    Digiday- 7 readers -
  • The Digiday list: What’s in and what’s out for 2015

    Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood. But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself.

    Digiday- 18 readers -