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Eleven months ago, Coca-Cola marketing exec Wendy Clark was brought on as president and CEO of DDB North America to breathe new life into the 66-year-old shop. Since day one, the brand marketing vet has focused on one thing in revitalizing the sleeping Madison Avenue giant: Retaining the talented, diverse people who create the campaigns that DDB has been known for since it opened its doors.
When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders. “We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios th ...
For millennial-focused publisher Mic, platforms are the future. The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings.
In December 2015, Forbes became took an aggressive approach to its ad-blocking visitors . In this episode of Digiday Live, recorded last week at the Digiday Publishing Summit in Key Biscayne, Florida, Forbes Media CRO Mark Howard Howard describes the four-stage process that Forbes has undergone to better understand its ad-blocking readers, and ultimately reach its sales goals.
The way brands organize for content can vary dramatically. BJ Carretta, vp of digital brand marketing at Fender Instruments, and Nariman Noursalehi, director of SEO at Overstock.com, compared and contrasted how their companies create brand content in the latest episode of Digiday Live, recorded onstage at the Digiday Content Marketing Summit in August. Overstock.
Subscribe on iTunes or Stitcher. It’s a truth as old as the hills: people hate talking about money. In this episode of Digiday Live recorded at the Digiday Content Marketing Summit, Lani Hayward, evp of creative strategies for Umpqua Bank, shared how her team started a conversation about money in a format that hasn’t caught on for most brands yet: the podcast.
Any sports marketer knows that there are many types of fans to reach, not just one. Some fans love statistics and starting lineups. Some love the dancers and the t-shirt toss. At the Digiday Content Marketing Summit last month, Jason Wiley, vp of integrated marketing and content for the Philadelphia 76ers, spoke about the role of tailored content in getting both audiences to the arena.
In 2013, Coca-Cola took a risk: It replaced its corporate website with “Journey,” a site dedicated solely to storytelling and reporting in Coca-Cola’s positive, bubbly brand voice, staffed by a team of brand journalists. At the Digiday Content Marketing Summit in August, Coca-Cola’s global group director for digital communications and social media, Doug Busk, shared what the ...
At the Digiday Publishing Summit Japan in June, publishers gathered to share their success and challenges in expanding into Asian markets. We made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations from the summits we host around the world, all downloadab ...
In June at the Digiday Publishing Summit Japan, publishers gathered to discuss the challenges of international expansion and the audience growth opportunities afforded by platforms and apps. We have made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations ...
Video is where the money is for publishers — or at least, they hope so. Micah Gelman, director of editorial video, The Washington Post Issues like scale and quality continue to dog efforts to attract advertisers and eyeballs, though, according to a Yahoo survey of 600 publishers in the U.S. and the U.K.
The Digiday Agency Summit is where the agency world connects. At the upcoming summit in Phoenix, Arizona, C-suite executives from agencies young and old, large and small will convene will discuss what we are calling the agency resurgence: how advertising agencies are doing more with less across all areas of their business.
When it comes to content creation, impressions aren’t impressive anymore. Content marketers want to see more than sheer reach so they can determine return on investment. We asked five presenters at the upcoming Digiday Content Marketing Summit in Park City which metric is most important to them in showing ROI in content marketing. Their answers, edited for clarity.
Fashions come and go, but style blogger Mary Orton is a believer in Instagram’s continuing utility for fashion mavens. At the recent Digiday Retail Summit in Nashville, she coached retail and brand marketers on how to craft engaging Instagram posts by emphasizing authenticity rather than staged surroundings.