digital marketing depot

  • All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automatio ...

    Marketing Land- 10 readers -
  • [Reminder] Live Webinar–Tips for better brand/agency creative collaboration

    We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration.

    Marketing Land- 18 readers -
  • Build Your Ultimate Martech Stack

    It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers ...

    Search Engine Landin SEO- 13 readers -
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  • [Webinar] Creative is Complicated: Tips for better brand/agency collaboration

    We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration.

    Search Engine Landin SEO- 20 readers -
  • 5 Disruptions Reshaping Marketing As We Know It

    Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry.

    Marketing Land- 15 readers -
  • 5 Disruptions Reshaping Marketing As We Know It

    Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition….

    Search Engine Landin SEO- 13 readers -
  • Creative is Complicated: Tips for better brand/agency collaboration

    We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process, and provide best practices for better creative collaboration.

    Marketing Land- 21 readers -
  • Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide

    The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister-site MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether or not you need to.

    Search Engine Landin SEO- 16 readers -
  • Choosing the right marketing automation software for your business

    Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.

    Search Engine Landin SEO- 14 readers -
  • Integrated Marketing Analytics: Creating a single source of data truth

    Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017.

    Search Engine Landin SEO- 16 readers -