digital marketing depot

  • How much is a happy customer worth?

    In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain why – and how – brands must focus ...

    Search Engine Landin SEO How To's- 14 readers -
  • Content Attribution: Identifying content that converts

    Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth.

    Marketing Landin Content- 12 readers -
  • Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

    Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs to be const ...

    Marketing Land- 14 readers -
  • How to Use Network Data to Turn Bad Inputs into Gold

    If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact ...

    Search Engine Landin SEO How To's- 15 readers -
  • How to Use Network Data to Turn Bad Inputs into Gold

    If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact ...

    Marketing Landin How To's- 21 readers -
  • Optimizing for Mobile Search: A checklist to improve local SEO

    Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll provide a checklist of the many elements that go into an effective local approac ...

    Marketing Landin SEO- 18 readers -
  • The Value of a Happy Customer: Action steps to a great customer experience

    A Harris Interactive survey recently commissioned by Lithium found that happy customers – those that have a great brand experience – spend up to one-third of their disposable income with those brands. Customers care even more about their brand experiences than about the products themselves. So how do you use this knowledge to make your customers the happy ones? Join our expe ...

    Search Engine Landin SEO- 16 readers -
  • The Value of a Happy Customer: Action steps to a great customer experience

    What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand. You’ll also hear more results from the groundbreaking Harris/Lithium research with real-world examples from top brands, and learn: why digital has become more important tha ...

    Marketing Land- 14 readers -
  • Optimizing for Mobile Search: A checklist to improve local SEO

    Mobile devices now account for nearly 60% of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll provide a checklist of the many elements that go into an effective local approach, as w ...

    Search Engine Landin SEO- 12 readers -
  • [Reminder] Live Webinar: Intro to Agile Marketing

    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile. More than 90 percent of marketers who have adopted agile marketing say it has improved their speed to market for ideas, products and campaigns.

    Marketing Land- 13 readers -
  • The Future is Now: Ramp up your Google Shopping ROI

    Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience by aligning product titles with shopp ...

    Search Engine Landin SEO Google- 14 readers -
  • [Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

    It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers ...

    Marketing Land- 13 readers -