Dillon Baker

  • What Is a Content Audit and Why Do You Need One?

    Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company.

    Dillon Baker/ The Content Strategistin Content- 13 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible. Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. Even though the project begins with the best intentions, challenges start to get in the way.

    Dillon Baker/ The Content Strategist- 17 readers -
  • How Technology Is Revolutionizing B2B Events

    When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • Infographic: The State of Content Strategy

    Everyone knows that developing a content strategy is essential for content marketing success. Well, just about everyone. According to our recent survey of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. So how are marketers turning that belief into action? While it’s clear everyone believes in strategy, not everyone ...

    Dillon Baker/ The Content Strategist- 28 readers -
  • Our 9 Favorite Pieces of Marketing Wisdom

    We’ve talked to a lot of smart people here on The Content Strategist. CEOs, founders, CMOs, marketing gurus. In fact, we’ve talked to so many smart people that it would take way too much time to have you go back and read through all the interviews to find the best examples of marketing wisdom. So instead, we’ve assembled a “best of” list. Think of it as a “That’s What I Call Music Vol.

    Dillon Baker/ The Content Strategist- 23 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople ...

    Dillon Baker/ The Content Strategist- 19 readers -
  • How the World’s Top CEOs Use Social Media

    Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.

    Dillon Baker/ The Content Strategistin Social How To's- 24 readers -
  • Why Companies Are Failing to Grasp the Digital Customer Experience

    In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” The report, titled “The Path to 2020: Marketers Seize the Customer Experience,” claims that marketing departments will be increasingly responsible for the end-to-end customer journey by 2020—and nailing custo ...

    Dillon Baker/ The Content Strategist- 20 readers -
  • Why Visibility Is Key for Content Marketing Success

    It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can w ...

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • Survey: Marketers Want More Video. What Else Is New?

    Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

    Dillon Baker/ The Content Strategist- 15 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly, what was once supposed to revolutionize digital content has instead been something of a dud. The Guardian, which used to turn every piece it published into an Instant Article, is now completely a ...

    Dillon Baker/ The Content Strategist- 26 readers -
  • The 6 Most Important Social Media Trends of 2017

    Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.

    Dillon Baker/ The Content Strategistin Social- 41 readers -
  • Webinar: Exclusive Benchmarks From Contently and TrackMaven

    How do you stack up to your competition? What’s working in your industry? Thanks to sophisticated data collection, finding the answers to these questions is no longer guesswork. And make no mistake: this kind of data is critical to your marketing success. As Scott Brinker—founder/editor of Chief Martec, program chair of the MarTech Conference, and owns his own martech company, ...

    Dillon Baker/ The Content Strategist- 26 readers -