Dillon Baker

  • How the World’s Top CEOs Use Social Media

    Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.

    Dillon Baker/ The Content Strategistin Social How To's- 23 readers -
  • Why Companies Are Failing to Grasp the Digital Customer Experience

    In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” The report, titled “The Path to 2020: Marketers Seize the Customer Experience,” claims that marketing departments will be increasingly responsible for the end-to-end customer journey by 2020—and nailing custo ...

    Dillon Baker/ The Content Strategist- 19 readers -
  • Why Visibility Is Key for Content Marketing Success

    It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can w ...

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • Survey: Marketers Want More Video. What Else Is New?

    Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

    Dillon Baker/ The Content Strategist- 15 readers -
  • Survey: Brands Aren’t Ready to Commit to Native Publishing

    Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly, what was once supposed to revolutionize digital content has instead been something of a dud. The Guardian, which used to turn every piece it published into an Instant Article, is now completely a ...

    Dillon Baker/ The Content Strategist- 25 readers -
  • Webinar: Exclusive Benchmarks From Contently and TrackMaven

    How do you stack up to your competition? What’s working in your industry? Thanks to sophisticated data collection, finding the answers to these questions is no longer guesswork. And make no mistake: this kind of data is critical to your marketing success. As Scott Brinker—founder/editor of Chief Martec, program chair of the MarTech Conference, and owns his own martech company, ...

    Dillon Baker/ The Content Strategist- 26 readers -
  • How Personalization Is Changing Content Marketing

    Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.

    Dillon Baker/ The Content Strategistin Content How To's- 25 readers -
  • How Document Analytics Became Our Secret Weapon

    Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we knew it had the potential to ch ...

    Dillon Baker/ The Content Strategistin How To's- 30 readers -
  • The Master AI Poker Player, and 3 Other Stories You Should Read

    Here’s what you missed while you were celebrating Bey’s big baby bonanza… The Atlantic: What Killed the Pay Phone? Selected by Craig Davis, editorial intern After a peak of 2.6 million public pay phones in the mid-1990s, the once ubiquitous fixtures started to disappear. While most assume the cell phone is to blame, Renée Reizman explains in The Atlantic that “fear and paranoi ...

    Dillon Baker/ The Content Strategist- 23 readers -