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Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams, agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot of a British ad trade magazine, morale i ...
When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM1 anyway? You could see the questions bouncing around as people suddenly wanted to understand the complex world of martech. Martech is everywhere.
Web advertising is beset with problems. Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. And fighting fraud feels like a game of Whac-A-Mole. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable.
I. Thou shalt not jack another team’s public Slack channels for off-topic discussions. II. Thou shalt not introduce thyself with “hi” at the start of every direct message. III. Thou shalt not use sentence case unless thou art addressing a superior at least two tiers above thy level. IV. Thou shalt not use @here or @channel unless thou has something truly pressing to say. V.
When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release.
A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It doesn’t make much much sense—what does matching circles have to do with glasses? Still, it was a relatively innocuous way to promote the ...
Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. We asked freelancers about a range of topics from how they find work, how they market themsel ...
Here’s what you missed while you were taking way too much pleasure in the fact that Rihanna can’t wink… The Ringer: Europe Is on a Mission to Tame Silicon Valley Selected by Joe Lazauskas, editor-in-chief Who’s excited to read about antitrust law?! Before you scroll past this and read whatever Dillon chose (probably something about Facebook), give this story a chance.
No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek.
America’s first family is officially on notice. Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC).
There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.
One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.
Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. The explanation was simple. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. MIND-BLOWING!”), but, according to an internal Facebook survey, they actually prefer stories with h ...
Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. “This is a revolution of the first order.” We’ve become what Weisberg calls a “device people” almost overnight. We’d heard this before.
News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. In a new study released today by the Online Trust Alliance (OTA), a non-profit whose mission is “to enhance online trust and empower users,” 71 percent of the top 100 news publishers received a failing grade when it came disclosing and delineating their native advertising.
Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. Whether your mind was blown or if you found the experience disappointing, I’ve got something to tell you: You haven ...
Here’s what you missed while you definitely weren’t following the latest T Swift/Kim K drama… Stratechery: Dollar Shave Club and The Disruption of Everything Selected by Amanda Weatherhead, sales strategist After two quarters of disappointing IPOs and a marked contraction in series B investments, Unilever’s billion-dollar acquisition of Dollar Shave Club (DSC) felt like a dose of nepenthe to th.
Here’s what you missed while you were being the very best, like no one ever was… n+1: The Library of Last Resort Selected by Dillon Baker, associate editor Since the beginning of the internet, we’ve been trying to digitize our collective knowledge. One would think that the Library of Congress—probably the most important repository of knowledge in America—would be leading the charge.
1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post) 2. And Now, Some Pokémon Go Erotica (Kotaku) 3. I Was a Normal Person With a Life. And Then I Started Playing Pokémon Go. (Slate) 4. Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku) 5.
The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.