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It’s no secret that trust in the ﬁnancial sector took a hit after the 2008 ﬁnancial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. More than any previous generation, millennials have shown reluctance to engage with the ﬁnance industry: Just 1 in 3 millennials have money in the stock market, only 33 percent ow ...
Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.
How do you stack up to your competition? What’s working in your industry? Thanks to sophisticated data collection, finding the answers to these questions is no longer guesswork. And make no mistake: this kind of data is critical to your marketing success. As Scott Brinker—founder/editor of Chief Martec, program chair of the MarTech Conference, and owns his own martech company, ...
Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.
March 15 marked an important milestone in the finance industry. After years of rapid growth, federal regulators released a draft of a new manual that now allows fintech firms to apply for a federal banking charter. Though the move was just one small step in fintech’s entrance into the broader financial system, it was an important signal that the burgeoning industry is here to stay.
Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by Harris Poll. Personal finance is all but ignored in most public school systems, and “nearly all developed countries have a higher personal savings rate than the United States,” according to the St. Louis Federal Reserve.
Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence. Salesforce’s Einstein launched late last year, Adobe’s Sensai two months later, and IBM and Salesforce announced a partnership to sell their AI together, earlier this month. As an IBM representative told TechCrunch, “Within a few years, every major decision—personal or busines ...
Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. After years of swift technological development disrupted marketing to its core, CMOs and their teams are n ...
Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we knew it had the potential to ch ...
In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. It’s no wonder that industry experts like Jason Kint, chief executive of Digital Content Next, refers to the pair as a duopoly.
Here’s what you missed while you were celebrating Bey’s big baby bonanza… The Atlantic: What Killed the Pay Phone? Selected by Craig Davis, editorial intern After a peak of 2.6 million public pay phones in the mid-1990s, the once ubiquitous fixtures started to disappear. While most assume the cell phone is to blame, Renée Reizman explains in The Atlantic that “fear and paranoi ...
The more that martech evolves, the more it sounds like some far-off future. Automation, AI, predictive analytics—what was once the realm of science fiction has now become reality for marketers. One company leading that futuristic charge is software giant Salesforce, which announced its new AI late last year, aptly named Einstein.
For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. But over the last few years, that position has become less tenable. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.
When you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. You look at ads and say, “What the hell were they thinking?” to your friend who couldn’t care less. You see a post from a brand you’ve never even heard of and think, “Wow, that’s genius.
Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle.
There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) But account-based marketing—ABM for short—seems like one buzzword that’s here to stay.
The cycle keeps repeating itself. A big TV event gets broadcast. Millions of people watch it. But then come the headlines: Numbers are down, again. They’re especially down among millennials, who now make up America’s largest generation. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.
1. Get a goofy hairstyle When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.) Just like Cristiano Ronaldo or Lionel Messi needs a unique hairstyle to stick out among hundreds of competing footballers, gurus need something to make themselves pop amo ...
As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate. At this point, human marketers are at risk of being replaced altogether.
For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. After the stunning election of Donald Trump last week, that trickle turned into a deluge of anger. “Facebook, in Cross Hairs After Election, Is Said to Question Its Influence,” wrote the New York Times. “Donald Trump Won Because of Facebook,” preached Max Read in New York magazine.