Dillon Baker

  • How to Become a Marketing Guru, in 8 Steps

    1. Get a goofy hairstyle When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.) Just like Cristiano Ronaldo or Lionel Messi needs a unique hairstyle to stick out among hundreds of competing footballers, gurus need something to make themselves pop amo ...

    Dillon Baker/ The Content Strategistin How To's- 10 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies.

    Dillon Baker/ The Content Strategist- 12 readers -
  • The 10 Commandments of Slack

    I. Thou shalt not jack another team’s public Slack channels for off-topic discussions. II. Thou shalt not introduce thyself with “hi” at the start of every direct message. III. Thou shalt not use sentence case unless thou art addressing a superior at least two tiers above thy level. IV. Thou shalt not use @here or @channel unless thou has something truly pressing to say. V.

    Dillon Baker/ The Content Strategist- 9 readers -
  • The 11 Weirdest Branded Video Games

    A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It doesn’t make much much sense—what does matching circles have to do with glasses? Still, it was a relatively innocuous way to promote the ...

    Dillon Baker/ The Content Strategist- 11 readers -
  • Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces

    Co-working and the sharing economy may be all the buzz, but the perception that most freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact. A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. We asked freelancers about a range of topics from how they find work, how they market themsel ...

    Dillon Baker/ The Content Strategistin Social- 19 readers -
  • How the 5G Revolution Will Transform Marketing

    There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform makes much more sense.

    Dillon Baker/ The Content Strategist- 8 readers -
  • Making Sense of Facebook’s Two Latest Algorithm Changes

    Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. The explanation was simple. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. MIND-BLOWING!”), but, according to an internal Facebook survey, they actually prefer stories with h ...

    Dillon Baker/ The Content Strategist- 21 readers -
  • Over 70 Percent of Native Ads Get a Failing Grade

    News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. In a new study released today by the Online Trust Alliance (OTA), a non-profit whose mission is “to enhance online trust and empower users,” 71 percent of the top 100 news publishers received a failing grade when it came disclosing and delineating their native advertising.

    Dillon Baker/ The Content Strategist- 11 readers -