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Twitter is an amazing marketing, sales, and customer support tool. Its increasingly important role in helping campaigns go viral and political messages get spread is obvious proof of its power of influence. In 2016, an insurance company called Esurance ran a Twitter-focused campaign during the Super Bowl.
There are about 4 million blog posts published on a daily basis. If you are a blogger who hopes to stand out of that crowd, you not only need great blogging skills, but also effective SEO and marketing skills. It’s not easy to churn out unique content with utility on a daily basis, let alone plan for your SEO and marketing.
Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to t ...
While Facebook steals the limelight in every social media marketing discussion, Twitter remains the best social platform for real time engagement. It also has the ideal state of affairs for brands to propagate word of mouth or advocacy, with 49% users actively talking about brands and businesses. Twitter’s potential as a marketing channel maybe clear, few people approach the p ...
According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting. In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more activity on their pages, organic reach is sure to continue its descent.
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Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. In fact, communities can drive serious traffic to your blog and web pages, if you have the right outreach tacti ...
Slack has changed the way teams communicate. Managers use it to organize their teams, developers use it collaborate on code and customer support uses it to manage support tickets. The convenience and possible integrations that the messaging app offers users makes it a great tool to work with for streamlining work and making the most of your team’s efforts.
Solid content is integral to a social media marketing strategy. Your campaigns aren’t going to work if the kernel — the content — is not appealing. Your content is: How you communicate your brand message and value prop to your audience How you create awareness about your product How you get people to buy your product (eventually) How to Create a Conversion-Based Soc ...