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Safeguarding intellectual property on social media is a concern with many brands and individuals lately. Impersonations and trademark violations are rather commonplace in the digital world, especially for celebrities and popular consumer brand. Even if you are a small to mid-sized business who has just ventured into social media marketing, you should check to make sure that yo ...
On page SEO is the foundation stone on which your website must be constructed for better search engine ranking. On page and off page SEO are interdependent. If you do not have either one of them, your website’s chances of ranking high in search engines is meagre. Off page SEO consists of link building strategies the results of which are not always in your hands.
Back in 2012 when we discussed about free awesome tools that help to build a mobile website, we obviously knew how important it is to have a mobile friendly website. We have even shared some statistics to prove our point in that article. At the present day, when we are almost reaching the end of 2014, some early surveys in the year suggest that only six percent of the website ...
Making sure your client pipeline is full and flowing does not necessarily mean acquiring new projects. Make sure you take full advantage of selling your services/products to your existing clients. The key is to persist in your sales and marketing efforts even if you have enough incoming projects for the time being. Since prospects often take some time to convert, consistency is key.
We have previously written about home page design tips for optimized conversions. But today’s topic of discussion is based on a particular home page web design element which is often used on websites but also criticized for poor usability. This element is none other than sliding carousels found on the top most prominent location of a home page. Shown below is an example taken from modcloth.
Content marketing is trivial to digital marketing in the new era of strict search engine algorithms and selective social media sharing. Particularly using static content on your site, blogs, videos, infographics and e-books, will never be enough to engage your audience. If you think that your content marketing is engaging enough, ask yourself the following questions: Does my ...
To be or not to be is not the question anymore. Sorry Sir Shakespeare, with all due respect, the questions of today’s world are much more complicated than that. For instance, knowing the shockingly increasing growth of mobile and tablet devices to browse the web, year after year, poses questions like – to have or not to have one of the following things: Not so long time ago, o ...
We have previously written on topics that talk about improving mobile site speed, tools and tips to create an awesome mobile website, responsive website tools, steps in mobile SEO audit and so on. These posts describe best practices for your site’s mobile presences and the tools used to achieve them.
There was a time when businesses and customers have not real time to communicate each other, but phone calls to their Customer Service departments. They may have used market surveys or other types of offline methods to discover customer opinions but there was no direct customer-brand conversations, unlike in today’s world of @mentions on social media.
Dear digital agency, do you sell local marketing services? If so, this post is for you. Even in this day and age not all local businesses have been listed online. And even if they are, they often market themselves poorly or spend more money than they should. The opportunities to convert these local businesses into your customers are immense, if you approach them the right way.
Have you ever experienced an economic slowdown? Every business goes through a drought where there are no new clients coming in. If you’re like most small digital agencies and get paid by the project, this can put a serious damper on revenue. Whatever type of pricing you have set up for your digital agency, you need some means of growing and earning revenue consistently to atta ...
What are breadcrumbs? We are obviously not talking about dried bread particles used to coat fish sticks or chicken nuggets. Breadcrumbs in web design is used to facilitate navigation apart from the main navigation menu. It is a list of elements in the form of links separated by a character or graphic that are usually seen in sites that are many pages deep.
When it comes to setting up pricing for services in your digital agency, there is always a thin line between cutting profits to beat out your competition, or over pricing and scaring away your clients. Defining the thin line that works for both you and your customers is not easy – but not impossible either.
Many things take up users time on a website and they often go unnoticed by webmasters. What you need to realize is that in the long-term, even a single detail can affect conversions and have a huge financial impact. If you value your user’s time and would like to optimize their experience on your site, you will have to work on these little things that will enrich their user-experience.
Providing a free website review to potential clients is a great marketing strategy. It gives you a sales ‘weapon’ that can help you start off a conversation with someone interested in what you have to offer. Last week we showcased how one of our clients succeeded in using reports to first generate conversation, and then sales.
Do you spend precious time writing killer, quality content for your blog? If so, whether it is a business blog or a personal one, that’s just the ticket to benefit from content marketing, and you should be proud of your work. The real question though, is, are you actually marketing your content? Unlike business websites, it does not make much sense to promote your blog through paid ads.
Things To Remember When Organizing Mobile Content According to the 2014 mobile usage statistics, the time an average US consumer spends on mobile has increased to two hours 42 minutes per day, as compared to the two hours and 38 minutes it was last year. Knowing this trend very well, we wrote an article on mobile landing page optimization tips.
Google Authorship Is Over: 4 Reasons To Justify Its Removal When we wrote about Google Authorship and the Possibility of an Author Rank, little did we know that Google authorship would be doomed so soon. Panda, Penguin and Pigeon updates aside, this is one update that has come as a shock to the SEO and blogging world. That’s right, Google authorship is over.
There are many steps that lead to a successful conversion on your e-commerce website. We have discussed this in detail in a two-part blog post series on how to boost product page conversion rates. But even if your product page did a fabulous job convincing your users to convert, there may be something causing people to abandon your cart.
In recent years content marketing has stolen the spotlight in digital marketing, and blogs in particular have become an integral part of the promotion game. There are many things that contribute to a blog’s success. But after all the effort you put into researching, collecting and organizing content for your blog, how do you truly measure ‘success’? Of course you can examine t ...