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For those who are not entirely sure what Clickbait is, here is a master definition devised from a compilation of definitions from Oxford Dictionaries, The Atlantic, and Native Advertising: Clickbait is an eye-catching link, headline, or phrase that provokes a user to click through to the webpage and read further.
Nowadays, viewers and users of your site want to explore with ease and without hesitation. Keeping your website updated and eye catching is competitive enough, but maintaining user friendly protocol is what makes a site stand out even more. The moment a user finds a website difficult to navigate through, he will quickly move on to the next one.