don broekelmann

  • 4 Reasons Brands Are Resistant to Content Marketing (and Why They Shouldn’t Be)

    Published 11 mins ago 24 Companies can no longer sit back and rely on their brand equity to drive business. Today’s consumers demand transparency. They expect every interaction with a brand to either educate or add value in some way. If a brand doesn’t live up to this expectation, consumers will go to a competitor that offers something helpful. Often, this boils down to content.

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