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  • 3 Social Media Marketing Lessons From The Kardashians

    The headline reads “Kim Kardashian may have broken the internet, but Caitlyn Jenner united it”. In case you don’t pay particular attention to one of America’s most talked-about family, something revolutionary happened over the last few weeks. Bruce Jenner, now Caitlyn Jenner, came out as transgender and aired this news on television as well as the cover of Vanity Fair.

    Hootsuitein Social- 14 readers -
  • 9 Reasons Why You’re Not Getting More Twitter Followers

    If you are active on Twitter, you understand that it only takes a couple of seconds to decide whether to follow someone or not. It’s like hyper-condensed speed-dating on the Internet, with millions of options and little time to make a good first impression. This means that you need to make the most of the screen real estate available to you: maximize the potential of your image ...

    Hootsuitein Social Twitter- 12 readers -
  • 3 Social Media Marketing Lessons from the POTUS Joining Twitter

    In case you missed the big news, President Obama joined Twitter last week. The 44th President of the United States is now the first to launch the official presidential Twitter handle: @POTUS. By Thursday, he had 2.3 million followers (that’s 2.3 million in 3 days); with that rate, in a month he will be on par with the number of Beliebers following Justin.

    Hootsuitein Social Twitter- 22 readers -
  • 4 Ways To Increase Your Share Of Voice On Social Media

    To see the real value of your marketing initiatives and how they stack up against your competition, your campaigns need a good way of measuring results. Here at Hootsuite, one metric we work to increase and improve every day is something called the ‘share of voice.’ In its simplest form, share of voice (SOV) helps you understand how your brand or company is performing in compa ...

    Hootsuitein Social- 12 readers -
  • 3X Twitter Engagement With the New Pic.Twitter Publishing Option

    You spoke, we listened. Publishing images using Twitter’s native pic.twitter.com functionality was one of the most requested features in Hootsuite’s feedback forum. That’s why we recently made the option to use pic.twitter available to all Hootsuite users, in the dashboard, as well as on iOS, Android, and mobile web.

    Hootsuitein Social Twitter- 14 readers -
  • 3 Social Media Marketing Lessons We Learned from Mom

    I grew up with matriarchs. My grandmother was the boss, and now my mother, as petite and gentle as she is, can whip us into shape with one look. My mother never got mad, just “disappointed”—but that was enough to keep us in line. I may not have known it when I was younger, but my mom instilled a lot of knowledge in me that has come to benefit me in many ways, including my caree ...

    Hootsuitein Social- 5 readers -
  • Hootsuite Tip: Adding YouTube to your Dashboard

    Whether you are a small business or a large organization, it’s in your best interest to take advantage of the benefits of social video. Adding videos to your marketing strategy can not only add brand awareness, they also help your brand connect with your audience in a different way than regular written content.

    Hootsuitein Social YouTube- 21 readers -
  • 8 Common Facebook Mistakes Social Media Managers Need To Avoid

    Among the many tasks social media managers face, one is learning how to navigate the ever-changing world of Facebook. Previously on our blog, we discussed the most common social media strategy mistakes. Today, we want to focus on specific Facebook mistakes social media managers need to avoid. To put it plainly, there is much anxiety surrounding the do’s and don’ts of social me ...

    Hootsuitein Social Facebook- 7 readers -
  • A Content Marketing Idea For Small Businesses: Customer Success Stories

    Recently, we have been talking in depth about content marketing and how it is an integral part of online success for any business. Once you have a handle on what falls under the proverbial “content marketing” umbrella, the next step is to brainstorm content ideas. In this post we will focus on one possible content marketing idea that has helped industry giants such as Google, a ...

    Hootsuitein Social Content- 12 readers -
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer trends and ahead of your competitors.

    Hootsuitein Social EMail How To's- 12 readers -
  • 8 Movies Every Social Media Manager Should Watch Over The Holidays

    As a social media manager, you have had a busy year. Your brain is probably fried and needs a time-out. In order to both entertain but also educate, here is our fun roundup of movies every social media manager should watch in their downtime over the holidays. Most of the suggestions can be found on Netflix, with the exception of a couple that are still showing in theatres this holiday season.

    Hootsuitein Social- 16 readers -
  • #HootTip: Mobile Push Notification

    The Hootsuite mobile app was built to help you manage your social media engagement while on the go. To help you get acquainted with the different aspects of the app (or just give you a refresher), here’s a #HootTip highlighting how to use Mobile Push Notifications. Never miss a mention and stay on top of your social engagement We understand that running a small business, or any ...

    Hootsuitein Social Twitter- 10 readers -
  • #HootTip: How to Use Hootsuite Mobile’s Share Extension

    The Hootsuite mobile app is packed with features designed to simplify your social media management while on the go. To help you get acquainted with the functionality (or just give you a refresher), here’s a #HootTip highlighting a handy way to use the mobile app. Save time with our mobile extension For Hootsuite mobile app users, mobile sharing is now easier and faster with the Share Extension.

    Hootsuitein Social How To's- 7 readers -