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If you want pat answers, don’t go to David Berkowitz. The chief marketing officer of the agency MRY isn’t afraid to take a blunt stand that might irk some in the advertising industry. At MRY, Berkowitz’s main responsibilities are to retain clients—like Microsoft, Sony, Proctor & Gamble, Coca-Cola, and Visa—and attract new ones that want to reach young consumers in a multi-platform world.
Are you a sneakerhead? Do you keep up with the latest Meek Mill–Drake beef gossip like it’s your job? Do you just love pop culture in general? Then there’s a good chance you’re a millennial (or at least a really dope baby boomer). And if you’re an advertiser hoping to reach those millennials, Complex Media wants to be your bae.
Financial firms are willing to spend a lot to reach people where they are. That’s because over time, those people can be worth a lot. But if there’s one thing finance managers don’t want to do, it’s waste money. Making sure marketing efforts pay off can be a challenge, given the competing metrics, an array of screens to consider, shifting consumption patterns, generational g ...
“If I hear one more thing about millennials….” an attendee quipped to colleagues, trailing off and shaking his head between sessions at LinkedIn’s Finance Connect conference earlier this month. There’s a good reason money managers and marketers were avidly discussing this burgeoning group of teens to 30-somethings: It’s where the money is, and it’s where it will be in the future.
Everyone needs helps with their money. And in the digital age, finance companies want to be the ones to provide that help, using the latest technologies to let people know they’re available and keep them satisfied once on board. At LinkedIn’s fourth annual FinanceConnect conference last week in New York, finance, marketing and media professionals from around the world avidly ...
In hopes of earning millions of dollars, major established media companies and new upstarts alike promised great content—or at least big names and big entertainment programs—in their digital channels. This year’s Digital Content NewFronts expanded to nearly two weeks of lavish parties, performances, and presentations, all fêting top ad agency and brand marketing executives.