dorian benkoil

  • How Finance Execs Measure the ROI of Content Marketing

    Financial firms are willing to spend a lot to reach people where they are. That’s because over time, those people can be worth a lot. But if there’s one thing finance managers don’t want to do, it’s waste money. Making sure marketing efforts pay off can be a challenge, given the competing metrics, an array of screens to consider, shifting consumption patterns, generational g ...

    The Content Strategistin Social Content How To's- 17 readers -
  • 4 Ways Banks Can Reach Millennials

    “If I hear one more thing about millennials….” an attendee quipped to colleagues, trailing off and shaking his head between sessions at LinkedIn’s Finance Connect conference earlier this month. There’s a good reason money managers and marketers were avidly discussing this burgeoning group of teens to 30-somethings: It’s where the money is, and it’s where it will be in the future.

    The Content Strategistin Social Content Twitter YouTube- 6 readers -
  • 3 Content Marketing Tips From Top Finance Brands

    Everyone needs helps with their money. And in the digital age, finance companies want to be the ones to provide that help, using the latest technologies to let people know they’re available and keep them satisfied once on board. At LinkedIn’s fourth annual FinanceConnect conference last week in New York, finance, marketing and media professionals from around the world avidly ...

    The Content Strategistin Content- 24 readers -