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Account-based marketing (Acronym: ABM) is quickly becoming a must have for B2B companies. Based on its surveys of B2B marketers, the ITSMA concludes: ABM delivers the highest return on investment of any B2B marketing strategy or tactic. Period. SiriusDecision’s 2015 State of Account-Based Marketing (ABM) Study found that 92% of B2B marketers said ABM was extremely or very ...