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When the internet was new, a lot of people predicted it would kill the trade show. Why spend all that time traveling and walking the aisles when you could stay at home Googling? Not only did that not happen, live events are bigger than ever before – especially in B2B, where they’re eating up budg ...
The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum and needs to be held to the same standards.