Douglas Karr

  • The Sensible Social Media Checklist

    Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one (updated for 2017!) developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community.

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How to Record Premium Quality Audio via the Web

    With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from around the world who ...

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • 10 Keys to Optimizing a Knowledge-Base Article

    While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re trying to find or learn more about.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Auphonic: Optimize Your Podcast Audio With One-Click

    When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task.

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • I Believe B2B Social Media Marketing Success is Exaggerated

    Let’s start this conversation by saying all of my evidence is anecdotal. I haven’t done any widespread research to prove my instincts; I just continue to have more and more people whispering to me that they don’t use social media to drive results. And they’re not suffering at all; their companies are doing great. “Wait!”, you declare, “They could be doing so much better!” Nope.

    Douglas Karr/ Marketing Technology Blogin Social- 31 readers -
  • Awardzee: How to Find Awards Online

    Public relations companies are always on the lookout to build awareness and gain notoriety for their clients. One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties.

    Douglas Karr/ Marketing Technology Blogin How To's- 16 readers -
  • WordPress Hosting Running Slow? Migrate to Flywheel

    Although there’re tons of reasons that your WordPress installation is running slow (including poorly written plugins and themes), I believe the single biggest reason why people have problems is that of their hosting company. The additional need for social buttons and integrations compounds the issue – many of them load terribly slow as well. People notice. Your audience notices.

    Douglas Karr/ Marketing Technology Blogin Blogging- 17 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data.

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Content is King… But Only One Wears the Crown

    You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influenceq, authority, and purchase decisions.

    Douglas Karr/ Marketing Technology Blogin Content- 20 readers -
  • Website Features Checklist: The Ultimate Must-Haves for Your Site

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that c ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Zencastr: Easily Record your Podcast Interviews Online

    A friend and creative master of all that is podcasting is Jen Edds from Brassy Broadcasting Company. I don’t get to see her too often, but when I do it’s always a lot of laughs. Jen is one talented individual – she’s funny, she’s a talented musician and singer, and she’s one of the most experienced podcasters I know.

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • What is Native Advertising?

    As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government.

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Ecrebo: Personalizing Your POS Experience

    Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway.

    Douglas Karr/ Marketing Technology Blog- 17 readers -