Douglas Karr

  • Scary… $8.4 Billion Will Be Spent on Halloween this Year

    Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2.5 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas! Tweet This! If you think Halloween is just reserved for brands that sell ...

    Douglas Karr/ Marketing Technology Blog- 4 readers -
  • AdPushup: Control and Optimize Your Ad Layouts

    As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Pipedrive: Visibility Into Your Sales Pipeline

    Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads that are perfect for our business.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Where are Retailers Spending Their Advertising Dollars?

    It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter of sophistication.

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • MailButler: Finally, An Assistant for Apple Mail that Rocks!

    As I write this, I’m currently in mail hell. I have 1,021 unread emails and my non-response is running over into direct messages via social media, phone calls, and text messages. I send about 100 emails and receive about 200 emails every day. And that’s not including subscriptions to newsletters that I love. My inbox is out of control and inbox zero is as realistic to me as a pink dinosaur.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Why Infographics Are A Core of Any SEO Strategy

    While we’ve modified the content strategies of our clients to better engage their audience and adapt to Google’s continued improvement of search results, one strategy we’ve not abandoned is building out infographics for our clients. In fact, we’re going deeper… developing micrographics and animated socialgraphics for them.

    Douglas Karr/ Marketing Technology Blogin SEO- 7 readers -
  • Website Features Checklist: The Ultimate Must-Haves for Your Site

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • How to Measure Your Online Public Relations Effectiveness

    Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • Your Ecommerce Product Detail Page Element Checklist

    We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge opportunities to increase conversion rates. We rebranded the company to modernize the look and feel, we established a voice tha ...

    Douglas Karr/ Marketing Technology Blogin Social SEO- 13 readers -
  • Can We Please Get Better at Marketing Ourselves?

    This spoof award video is fantastic. The best humor always seems to be rooted in honesty, and award submissions are surely laughable. I’m not poo-pooing awards altogether; I believe industry recognition is imperative. It provides evidence of your authority and builds awareness to a highly relevant audience. We have an incredible public relations agency that we work with.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Fastly: Why Performance is Key for the Smart Marketer

    To be successful in today’s fast moving and end-user focused environment, marketers need a fast, secure, flexible solution that can deliver content in real time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences across the world. The key to smart marketing is prioritizing performance to improve conversions.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • DeviceRank: The Cost of Mobile App Install and Engagement Fraud

    Download the Study[/button]Companies are investing a lot of money in mobile app development. Wherever the stakes are high, fraud seems to follow. According to a new report from DeviceRank, Mobile App install and engagement fraud will cost advertisers up to $350 million in 2016 Tweet This! AppsFlyer’s State of Mobile App Install & Engagement Fraud is based on the company’ ...

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Insert: Codeless Mobile App Engagement Features

    Insert is a platform that provides mobile app developers with a wide array of engagement features that can be easily inserted, updated, and managed. Their array of features are built for marketers and product teams to personalize the user journey, trigger anytime, increase engagement, and measure and analyze the app’s performance. The apps are native to iOS and Android.

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Ways Snapchat Can Be Used to Promote Your Business

    As social mobile platforms rise in popularity, there’s always an opportunity to utilize the platform to communicate to and engage with potential buyers. Snapchat has obviously surpassed that expectation, with over 100 million daily users that are viewing more than 8 billion videos every day. Snapchat offers brands and content producers the opportunity to create, promote, rewa ...

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Adobe Spark: Social Graphics, Web Stories and Animated Videos

    When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual stories. Once you login using your Adobe ID or social login, you can start a new project or access previous projects you’ve already started or completed.

    Douglas Karr/ Marketing Technology Blog- 11 readers -