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I now carry so much audio equipment with me that I purchased a backpack with wheels, my messenger bag was simply too heavy. While my bag is well-organized, I still like to keep the weight down by not having multiples of each kind of device or accessory I’m bringing with me. One issue were the collection of tripods I was carrying.
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.
Vydia is an Inc 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Content creators are leveraging the power of video across every social platform available, however, their insights and control over their own intellectual property are limited.
The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solu ...
The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that Facebook isn’t a great paid advertising resource, though. With virtually every prospective buyer you’re trying to reach in one platform, and the ability to finitely target and reach them, Facebook advertising can drive a lot of dem ...
Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy.
We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world.
For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites.
With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.
If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction.
PacketZoom, a company improving mobile application performance via in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom’s Mobile Expresslane service. The bundled solution offers mobile app developers the first and only mobile platform for all their network performance needs.
Marketers execute campaigns via a plethora of channels and virtually everyone utilizes Google Analytics nowadays. While some software as a service providers incorporate automated campaign URL tracking, too many still leave it to the marketer to populate their links with Google Analytics UTM parameters.
According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Tweet This! Purchasing behavior has been socially influenced since the beginning of time.
The Insight Exchange Network is back with another amazing event, SUBCOM 2018 East: Optimizing the Customer Lifecycle to Reduce Friction & Maximize Revenue in Your Subscription Commerce Business SUBCOM is focused on refining business operations and optimizing the customer lifecycle in order to maximize recurring revenue for subscription commerce business.
This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant.
The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much.
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I really push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mi ...
Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase Tweet This!. And purchase they will! 53.9% of Americans are going to celebrate this year and on average, they’ll spend $136.
When I first heard the term Account-Based Marketing a few years ago, I groaned. As long as I had been working for medium and large companies, we had key sales representatives that researched, targeted, and closed major accounts. But ABM isn’t just a buzzword, ABM has matured into a fine-tuned process with some fantastic tools to help identify opportunities and track them through to a close.
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come up with solutions that work.