Douglas Karr

  • CloudCherry: A Complete Platform for Mapping Customer Journeys

    Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • PHP: Use the WordPress API to Build a Shortcode to List Subpages

    We’re working on quite a complex implementation for an enterprise client right now. The site is being built in WordPress but has a ton of bells and whistles. Often, when I’m doing this type of work, I like to save the custom code for repurposing later on other sites. In this case, I thought it was such a useful function, I wanted to share it with the world.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Only Theme You’ll Ever Need for WordPress: Avada

    For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites.

    Douglas Karr/ Marketing Technology Blogin Blogging- 8 readers -
  • Podcast Advertising Is Coming of Age

    With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example.

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 2018 RSW/US Marketer-Agency New Year Outlook

    If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • SUBCOM 2018 East | New York, NY | March 12-13, 2018

    The Insight Exchange Network is back with another amazing event, SUBCOM 2018 East: Optimizing the Customer Lifecycle to Reduce Friction & Maximize Revenue in Your Subscription Commerce Business SUBCOM is focused on refining business operations and optimizing the customer lifecycle in order to maximize recurring revenue for subscription commerce business.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Fieldboom: Smart Forms, Surveys, and Quizzes

    The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Google Primer: Learn New Business and Digital Marketing Skills

    Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I really push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mi ...

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Valentine’s Day Commerce Statistics

    Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with nearly two-thirds of Valentine’s Day shoppers waiting until the last week to make their purchase Tweet This!. And purchase they will! 53.9% of Americans are going to celebrate this year and on average, they’ll spend $136.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • How to Implement Account-Based Marketing (ABM)

    When I first heard the term Account-Based Marketing a few years ago, I groaned. As long as I had been working for medium and large companies, we had key sales representatives that researched, targeted, and closed major accounts. But ABM isn’t just a buzzword, ABM has matured into a fine-tuned process with some fantastic tools to help identify opportunities and track them through to a close.

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Will You Lose Your Marketing Job to a Robot?

    This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come up with solutions that work.

    Douglas Karr/ Marketing Technology Blog- 14 readers -