Douglas Karr

  • Should Brands Take a Stance on Social Issues?

    This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to ...

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Vectr: A Free Alternative to Adobe Illustrator

    Vectr is a free and very intuitive vector graphics editor app for web and desktop. Vectr has a very low learning curve making graphic design accessible to anyone. Vectr is going to remain free forever with no strings attached. What’s the difference between Vector and Raster Graphics? Vector-based images are made of lines and paths to create an image.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Video Marketing Statistics That You May Not Have Known!

    Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The History of Email and Email Design

    44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol.

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Webinar: The Agile Marketing Journey Explained | May 18th

    We’re excited to announce that ClearVoice is hosting a free webinar where I’ll share the Agile Marketing Journey. This is a presentation and infographic that was years in the making as we worked and focused efforts with our clients. What has precipitated the need for agile methodologies is the rapid implementation of technology solutions combined with the expansion of mediums.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • What Technology Has Been Eliminated with Smartphones?

    We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is never found again.

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 3 Tips for Marketers to Secure their Social Media Passwords

    For the last week, we’ve been trying to procure the password for a client’s YouTube account. There’s nothing more aggravating and wasteful of everyone’s time than to do this. The problem was that an employee that solely managed the account abruptly left the company – and not on the best of terms. We did our best as a mediator to try to retrieve the password, but they said they ...

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -