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This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree unfollowed and lost touch with me.
In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails you can to ...
A common thread across this publication and the interviews we do is that, while we focus on the incredible growth of digital marketing, we absolutely respect and admire traditional marketing and mediums as well. Where there’s an audience, there’s an opportunity for marketing. Radio is one such medium.
Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.
As development organizations grew in size and scope, they started to have more and more problems. A large organization might do quarterly releases with hundreds of developers writing thousands of lines of code that worked well locally, but caused headaches and collisions downstream in quality assurance.
Vectr is a free and very intuitive vector graphics editor app for web and desktop. Vectr has a very low learning curve making graphic design accessible to anyone. Vectr is going to remain free forever with no strings attached. What’s the difference between Vector and Raster Graphics? Vector-based images are made of lines and paths to create an image.
Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts for Dell called Luminaries – Talking to the Brightest Mind in Tech. I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands – Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream.
Whether it’s social videos, daily stories, real-time videos, or any other video strategy, we live in a world where more video content is produced and consumed than ever in history. Of course, that’s both a great opportunity and an enormous challenge because a lot of video content is being produced and never actually seen. This infographic from Website Builder.org.
When I was honorably discharged from the Navy in 1992, it was really perfect timing. I went to work for the Virginian-Pilot in Norfolk, Virginia – a company that fully adopted IT Innovation as part of its core strategies. We installed fiber and removed line-of-site satellite, we hard-wired programmable-logic controllers to PCs and captured data that helped us fine-tune our mai ...
44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol.
Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signe ...
The Summit on Content Marketing is an online conference for individuals and businesses who want to develop a successful content strategy, increase buyer engagement, grow their audience and improve the quality and quantity of leads. Attend The Summit on Content Marketing from anywhere in the world—without traveling anywhere.
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP).
There are often two extremes in the MarTech industry, all-encompassing clouds, and stand-alone platforms. But some of the most promising advancements I’m seeing are platforms that can enable agile marketing methodologies and reduce the need for data transfer or expensive integrations. Demand for premium content to build authority, gain authority on search engines, and promote ...
We’re excited to announce that ClearVoice is hosting a free webinar where I’ll share the Agile Marketing Journey. This is a presentation and infographic that was years in the making as we worked and focused efforts with our clients. What has precipitated the need for agile methodologies is the rapid implementation of technology solutions combined with the expansion of mediums.
There’s not too much news on the Twitter front and I have yet to hear back from Jack on my Open Letter to Twitter. That said, I still use Twitter daily, find value amongst the deafening noise, and wish for it to succeed. Can you utilize Twitter to help promote your personal brand, corporate brand, products, or services? Of course! Fifty-seven percent of users have discovered ...
inMotionNow, a provider of workflow management solutions for marketing and creative teams, unveiled the latest update to its product, inMotion, including a new review feature for marketing emails and next-generation UX/UI. The email review tool enables users to process emails from their email marketing platform of choice directly into inMotion for review and approval.
We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is never found again.
For the last week, we’ve been trying to procure the password for a client’s YouTube account. There’s nothing more aggravating and wasteful of everyone’s time than to do this. The problem was that an employee that solely managed the account abruptly left the company – and not on the best of terms. We did our best as a mediator to try to retrieve the password, but they said they ...
Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your peop ...