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For clients that want to increase awareness and grow a community of followers, visual marketing like Instagram has led the pack on engagement. In fact, 70% of Instagram users have looked up a brand on the platform, with 62% of users following a brand Tweet This! This infographic from M2 On Hold provides some facts, the opportunity, some setup basics and 7 strategies that hel ...
There’s so much noise on social media that it’s sometimes tough to keep up. I love the fact that I have a large following online and I try to engage and respond to everyone who makes a request. When it’s a company that I have previously communicated with, I especially make time and respond accordingly.
In an instantaneous world of online media, brand reputation should be seen as a matter of life and death. But, when it comes to broadcast media, managing everything people say about a brand can feel next to impossible. The FCC documented more than 32,000 television and radio stations broadcasting daily, leaving branding and marketing experts scrambling to review and stay ahead ...
When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions… and I’m a better person and marketer for knowing him.
We’ve shared some details in the past on how some marketers are incorporating emojis into their marketing communications. In celebration of World Emoji Day – yes… there’s such a thing – Mailjet performed some testing using emojis in email subject lines to see how different emojis might impact the email open rate.
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic.
We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s authority online. As we analyze the content that’s driving attention to the brand, we compare the content on each competitor ...
It’s always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh. R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J.
Well, it’s been quite a while since I’ve shared some tips on programming in WordPress. Lately, I’ve been back on the bench deploying code for all of our clients and it’s been fun to get back into the swing of things. You may have noticed the new Marketing Whitepaper integrations throughout the site – that was quite a fun project! Today, I had a different issue.
B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities.
Netra is a startup developing Image Recognition technology based on AI / Deep Learning research conducted at MIT’s Computer Science and Artificial Intelligence Laboratory. Netra’s software brings structure to previously unstructured imagery with some amazing clarity. Within 400 milliseconds, Netra can tag a scanned image for brand logos, image context, and human face characteristics.
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average.
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an ecommerce expert who co-founded One Click Ventures, a firm that owns three large eretailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of any of your products.
If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling.
Clipcentric provides its users with a wide selection of tools and templates giving complete control over every step of the production process resulting in truly responsive cross-platform rich media ads. Ad teams can quickly design and develop dynamic HTML5 advertisements that run seamlessly in any environment.
Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs ...
Responsive brochure and ecommerce sites with up to date content are more important than ever. The ability to update your site isn’t limited to content changes, it’s also to continue optimizing pages for search, mobile, and conversions. In this day and age, it’s a bit startling that almost half of marketers have to contact their IT department to make basic changes to their webs ...
Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they’ve built a team that’s passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years.
One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out ...
This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few knowledge bases online and found the appropriate solution.