Douglas Karr

  • We’ve Launched a Community, and You’re Invited!

    We’ve got an amazing audience here on the Marketing Technology blog and the fact that we continue to grow organically year after year must mean we’re doing something right. But one of the things we’ve never done is connect with you. Sure, we have our personal and branded social media accounts – but that’s not a dedicated discussion forum where you can get or give assistance to ...

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients.

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • What is a TLD? Top Level Domains Explained

    If you parse any domain name, the top level domain is the last section after the last dot. That’s the highest level within the hierarchy of a domain name. So, for marketingtechblog.com, the TLD is .com. When the web was first launched in the United States, it was fairly easy to remember domain names. .com meant you were on a company’s site, .org meant that you were on a non-profit’s site, .

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • 33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter

    We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from ...

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why You Should Attend Social Media Marketing World 2017

    It’s that amazing time a year again for Social Media Marketing World! Join 180+ Social Media Experts at the Largest Social Media Marketing Conference in the world! Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Content Length: Attention Spans Versus Engagement

    Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelev ...

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • Social Media Content Ideas for the Holidays

    ‘Tis the season and if you haven’t planned out your holiday social media posts, here’s a great infographic from MDG Advertising to give you some ideas, Holiday Marketing 2016: 7 Fresh Ideas for Your Holiday Social Media Posts. Here are seven unique ideas that can spur your creativity and attract some attention to your brand when you need it most! From the Create a 360° Hol ...

    Douglas Karr/ Marketing Technology Blogin Social Content- 8 readers -
  • 16 Types of Infographic Layouts to Inspire You!

    Over the years, we’ve become quite a resource for readers to find and learn from infographics. Infographics are, perhaps, one of the best tools of the trade right now because they have a number of advantages: They’re easily shared, making the best of social media – getting your content shared and read in relevant networks.

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • CompanyHub: CRM Software for Your Small Business

    With frameworks and the barriers to platform development dropping, we’re seeing a lot more platforms hitting the market. CompanyHub is a small business CRM that’s both simple and capable with pricing that breaks down so you need only get what you need. Aside from sales pipeline visibility, a CRM utilized for sales offers the ability to automate follow-up: CompanyHub offers ...

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • What Are Average Email Open Rates and Click-Through Rates

    IBM Marketing Cloud has released their 2016 Email Marketing Metrics Benchmark Study. The report provides data that will allow you to compare your email campaigns across 25 open, click-through, list churn and mobile metrics. Additionally, the report has: Industry-specific comparisons and geographic breakouts from across the world Device usage, holiday trends, transactional ...

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -