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Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one (updated for 2017!) developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community.
250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation. Unfortunately, many marketers still don’t realize when they have an email problem. Email service providers tout and report deliverability as the delivery of an email message to the receiving ...
The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom.
With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from around the world who ...
While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re trying to find or learn more about.
When we built our MarTech community, we knew it would be valuable for our vast network of readers to update and share the knowledge that they’d acquired. When I wrote about podcast audio, Temitayo Osinubi shared an amazing tool called Auphonic. Unless you’re a sound engineer, tweaking the audio of your podcasts can be a daunting task.
Let’s start this conversation by saying all of my evidence is anecdotal. I haven’t done any widespread research to prove my instincts; I just continue to have more and more people whispering to me that they don’t use social media to drive results. And they’re not suffering at all; their companies are doing great. “Wait!”, you declare, “They could be doing so much better!” Nope.
Emeric Ernoult is the co-founder of AgoraPulse, a social media marketing platform launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries. Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing.
Public relations companies are always on the lookout to build awareness and gain notoriety for their clients. One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties.
As I look back at the last decade of our own agency’s clientele, many customers have come and gone who we inadvertently met through our inbound marketing efforts. However, the foundation of our business has been word-of-mouth marketing from those customers we’ve produced results for over the years.
Although there’re tons of reasons that your WordPress installation is running slow (including poorly written plugins and themes), I believe the single biggest reason why people have problems is that of their hosting company. The additional need for social buttons and integrations compounds the issue – many of them load terribly slow as well. People notice. Your audience notices.
The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Let’s get some insight into Big Data, what it is, and why we should use it. Big Data is a Great Band It’s not what we’re talking about here, but you might as well listen to a great song while you’re reading about Big Data.
Any company with a website can be considered a global brand. The Internet all but dissolved geographic borders for business and commerce. And with the rise of mobile devices, customers from all over the world can now find companies outside of the country they live in, with the click of a few buttons in the palm of their hand.
You’ve heard the saying everywhere, Content is King. I don’t believe that’s changed, nor do I believe it ever will. Whether it’s companies writing about their products and services, earned media outlets writing about them, shared media outlets sharing them, paid media outlets promoting them… it’s content that drives influenceq, authority, and purchase decisions.
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that c ...
Aaron Douglas is a unique human being. That’s not Aaron in the photo above… we’ll get to that later. Aaron has journeyed from attending a seminary to marriage counselor to digital agency founder. He’s also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? What is Floating? Floating is a sensory deprivation therapy that’s ...
A friend and creative master of all that is podcasting is Jen Edds from Brassy Broadcasting Company. I don’t get to see her too often, but when I do it’s always a lot of laughs. Jen is one talented individual – she’s funny, she’s a talented musician and singer, and she’s one of the most experienced podcasters I know.
As defined by the FTC, native advertising is deceptive if there is a material misrepresentation or even if there’s an omission of information that is likely to mislead the consumer acting reasonably in the circumstances. That’s a subjective statement, and I’m not sure I want to defend myself against the powers of the government.
Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway.
Vision6 has a new integration with the event technology platform, Eventbrite, for marketers to easily manage their invitations and event communications. The platform allows you to: Create Invitations – Create beautiful, customized event invitations that really impress your guests. Synchronize Guests – Your event guest list syncs directly from Eventbrite making it easy to ...