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While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.
There’s nothing quite as visual as the life of a hairstylist! One of our clients is Stylie, full-featured salon software targeting independent hairstylists. Our team loves the creative freedom in managing this client and have found Instagram central to their entire marketing strategy. In fact, it’s driving a ton of attention to their platform.
An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying.
We’ve been having some incredible conversations on our new MarTech Community, already attracting over 650 new members and we’ve just kicked it off! Since we kicked off the community at the end of 2016, we decided to ask a little bit of a different question: Who is your favorite #martech company (not your own) that continues to exceed your expectations? Source This wasn’t a question about in.
It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites.
As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository.
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two.
It’s only been a year since we last reskinned our WordPress site. While I liked the layout, we had a ton of plugins and customizations to make it function the way we wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and we were seeing the cracks in the foundation.
A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own.
In preparation for events that we’ll be doing this year, our VP of Business Development – a master networker – Harrison Painter, and I were discussing everything that we hated about networking events. Top on the list was hard selling and elevator pitches. At times, I attend these events, and it feels as though someone rang a buzzer and everyone comes out of their corner swinging.
For years, I’ve used the publication as a resource to not just describe how to do things, but to also keep a record for myself to look up later! Today, we had a client that handed us a customer data file that was a disaster. Virtually every field was misformatted and; as a result, we were unable to import the data.
Headlines are often the last thing a content producer writes, and they sometimes don’t get the creative treatment they deserve. However, mistakes made when crafting headlines are often fatal. Even the best-executed marketing campaign will be wasted by a bad headline. The best social media strategies, SEO tactics, content marketing platforms, and pay-per-click advertising can p ...
There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether.
Many of the changes with Facebook in recent years are to bridge the gap between companies and consumers so that Facebook can drive commerce, and ultimately take advertising market share from Google. To do that, they have been improving their search capabilities. Now that more consumers are utilizing Facebook to do searches, it’s absolutely key that your business is properly re ...
If you’re like me, you continue to pay those domain name registration fees every month but wonder if you’re ever going to use it or if anyone is going to contact you to buy it. There’s a couple problems with that, of course. First, no… you’re not going to use it. Stop kidding yourself, it’s just costing you a bunch of money every year with no return on investment whatsoever.
We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief by businesses after a decade ...
A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of ...
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that are reporting delivery issues or q ...
When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding in the decision.
At a content conference, I listened to my friend Mark Schaefer talk about a company that had over one-hundred thousand employees but only a few social shares when the brand updated social media. What kind of message does that send to consumers? asked Mark. Great question and the answer was simple.