Douglas Karr

  • Bluecore’s Real-Time Decisioning Platform for eTail

    You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable customers? Who ar ...

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • How Purging Our Subscriber List Increased our CTR 183.5%

    We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your email because it was ...

    Douglas Karr/ Marketing Technology Blogin How To's- 11 readers -
  • What is Good SEO? Here’s Our Case Study

    Over the last few years, I’ve been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It’s unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire organic authority, ranking, and traffic.

    Douglas Karr/ Marketing Technology Blogin SEO- 14 readers -
  • You’re Probably Spending More Time Managing Data Than Marketing

    Yesterday, I shared how we batch loaded an entire year of social updates via Hootsuite. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Tasko: It’s Time to Outsource Your Marketing Tasks

    Over the years, we’ve noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have been great had we had the resources, but we simply didn’t. We had to make some drastic changes if we hoped to keep our agency healthy.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Types, Resources, and Solutions for Ad Fraud Detection

    In a study conducted by the Association of National Advertisers (ANA) and White Ops, the study predicted ad fraud cost advertisers $7.2 billion last year Tweet This!. And in a survey of US digital display ads, Integral Ad Science identified 8.3% of all ad impressions as fraudulent, compared with 2.4% of publisher-direct sold ads. DoubleVerify reports that over 50% of digital ads are never seen.

    Douglas Karr/ Marketing Technology Blogin Affiliate- 19 readers -
  • Selfie Mouse: Get a Selfie Photo Prop for Your Business or Event

    My good friend, Greg Cross, got the idea to launch a new company and product. He gathered team members Ben Cross and Jessy Steele, grabbed a dry-erase marker and started white boarding possible brand names. We all love to yell, Say Cheese! so Mitch the Selfie Mouse was born. Send in a design, approve the mockup, and you can get your Selfie Mouse for $60 with free shippin ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Affiliate Summit East 2017 | New York | Jul 30 – Aug 1

    More than 5,500 digital marketers from over 70 countries will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2017. The Affiliate Summit East 2017 Conference and Tradeshow Offers: Three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, tr ...

    Douglas Karr/ Marketing Technology Blogin Affiliate- 20 readers -
  • Here are Our Community’s Favorite Marketing Podcasts

    If you haven’t listened to podcasts, I’d absolutely encourage you to. Download Stitcher or use your mobile device or use your desktop’s podcasting platform. iTunes or Google Play will let you search and subscribe to them as well. Last night, we had a great conversation with a local leader who was training for his first mini-marathon at 58 years young.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • MarTech San Francisco | May 9-11, 2017

    The MarTech conference is programmed by my good friend and conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor ca ...

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • What are the Top SEO Ranking Factors in 2017?

    We are working with several very large companies on improving their organic search visibility right now and are genuinely surprised at how much their previous search engine optimization is costing them, not gaining them. They were literally paying firms that were hurting their optimization. One company built a farm of domains then popped up short pages with every keyword comb ...

    Douglas Karr/ Marketing Technology Blogin SEO- 17 readers -
  • 12 Resources to Find and Pitch Reporters and Journalists

    Agility PR Solutions – A suite of products and services are trusted by PR agencies and organizations across the world. Bitesize PR – We make it easy for small businesses to find and respond to great media opportunities. Gorkana – the most comprehensive and accurate media intelligence in the UK. Help A Reporter Out – From The New York Times, to ABC News, to HuffingtonPost.

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Lusso Launch: Brand an Exotic Car Running the Las Vegas Strip

    Lusso Launch is a sports car meets customer pick-up service in major cities (currently Denver and Las Vegas). Imagine getting picked up in a Lamborghini, Ferrari, McLaren, Porsche, Aston Martin, Bentley, Rolls Royce, Mercedes, Corvette, Viper, BMW i8, Ford GT, or Nissan GTR for your next night out. Lusso Ride has a variety of service offerings to meet your transportation needs.

    Douglas Karr/ Marketing Technology Blogin Mobile- 15 readers -
  • What are all the Facebook Ad Targeting Options?

    Facebook users spend so much time and take so many actions online that the platform acquires hundreds of touch points and builds incredibly robust profiles that can be highly targeted. While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to be ...

    Douglas Karr/ Marketing Technology Blogin Social Paid Search- 17 readers -
  • Simplecast: Publish your Podcasts the Easy Way

    Like many podcasters, we hosted our podcast on Libsyn. The service has a plethora of options and integrations that are quite overwhelming but highly customizable. We’re highly technical, though, so I’m confident most businesses would have a difficult time filling in all of the data necessary simply to publish a simple podcast.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Kaon AR: A B2B Augmented Reality Platform

    Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform�, Kaon AR� is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers� actual environment.

    Douglas Karr/ Marketing Technology Blog- 18 readers -