drew eastmead

  • 5 quick web page fixes any blogger can make

    If you are charged with adding content to your organization’s website, then you know that creating a new blog post or web page can require significant time and effort. Do you dread the process of working in your content management system (CMS)? Do you know what to spend time on? Are you paying attention to the right details and optimization strategies? It may take a writer s ...

    Marketing Landin Content- 17 readers -
  • User intent: Why organic content trumps social media

    I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content with friendly tone Publishing hig ...

    Marketing Landin Social Content- 21 readers -