drew mclellan

  • Opinion: Don’t be held hostage by your rogue tech team

    Drew McLellan leads the Agency Management Institute, a consultancy to small- and medium-sized advertising agencies. Some things creep up slowly in life, like global warming and receding hairlines. Now you can add to that list: The reign of digital teams in agencies. As digital advertising continues its double-digit growth, more and more agencies routinely rely on tech-driven ...

    Digiday- 6 readers -
  • Why agencies are notoriously bad at new business

    Drew McLellan leads the Agency Management Institute, a consultancy to small- and medium-sized advertising agencies. New business isn’t something most agencies worry about — until it’s too late. Unfortunately, “too late” is often the moment after you’ve lost your biggest client. Every agency owner dreads this moment.

    Digiday- 3 readers -