dtighe@impactbnd.com (dan tighe)

  • What is Account-based Marketing Anyway?

    Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and s ...

    The IMPACT Blog- 14 readers -
  • My Sure-fire Secret Formula to High-Converting Landing Pages

    As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor ...

    The IMPACT Blog- 13 readers -
  • Everything Marketers Should Know About Google AMP

    We all heard the term Mobilegeddon last year. That was the push by Google to optimize its search results to give priority to websites that were completely mobile responsive for the best user experience; a response to the ever-growing amount of peopl ...

    The IMPACT Blogin Google- 5 readers -