dtighe@impactbnd.com (dan tighe)

  • What is Account-based Marketing Anyway?

    Account-based marketing is a hot topic that has generated a lot of buzz in the inbound marketing community. A lot of marketers, including myself, have been doing research on how valuable this methodology can be to our campaigns and s ...

    The IMPACT Blog- 14 readers -
  • My Sure-fire Secret Formula to High-Converting Landing Pages

    As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor ...

    The IMPACT Blog- 13 readers -
  • Everything Marketers Should Know About Google AMP

    We all heard the term Mobilegeddon last year. That was the push by Google to optimize its search results to give priority to websites that were completely mobile responsive for the best user experience; a response to the ever-growing amount of peopl ...

    The IMPACT Blogin Google- 5 readers -
  • 3 Tips for a More Effective Twitter Ad Campaign

    Twitter advertisements are a great way to assist any Inbound Marketing campaign. Social media ads in general really shouldn't be solely relied on, however with a strong content marketing system, tools like these can help companies hit goals, increase brand awareness, and drive traffic and leads. Here are 3 simple tips to help you get the most out of your Twitter Ads.

    The IMPACT Blogin Social- 13 readers -
  • How I Got a 45% Traffic Increase On A Single Blog

    A few months ago I came across an article on the Hubspot’s blog about revamping past articles to increase your organic traffic and improve your conversion rate. After reading, studying, and asking around the Inbound community about this technique, I decided to give it a try. I went into one of my client’s portals and began making a list of articles that would be the best op ...

    The IMPACT Blogin How To's- 12 readers -
  • 3 Tactics for Finding Your Brand’s Biggest Opportunity Keywords

    One of the major factors that drives any Inbound Marketing campaign today is organic search. It’s critical to know your company’s ranking goals and the current position of your most valuable, target keywords. Why is this important? You need to know your current ranks so that you can track and analyze whether your search engine optimization (SEO) practices are working and if ...

    The IMPACT Blog- 12 readers -
  • How to Fill Your Top-of-the-Funnel With Qualified Traffic

    Inbound Marketing has to be a well-oiled machine for it to work properly. However, for every company, business, or industry this machine is most likely different in some way, shape, or form. No matter what service or product you might be offering, there is always a new part of the machine you can add-on, tweak, or even for better results.

    The IMPACT Blogin How To's- 7 readers -