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  • A Guide to Choosing the Right PPC Bidding Strategy

    Search engine marketing, much like love, is a battlefield. You must have a plan in place before you begin, or success won’t even be an option. People are often overwhelmed with the bidding strategies provided by their PPC platforms. The options can seem endless. There are cost-per-acquisition strategies, cost-per-click strategies, bidding position strategies, and more.

    Search Engine Journalin Paid Search- 16 readers -