edube@impactbnd.com (erica dube)

  • Wait..Don’t Go!: 5 Ways to Use Exit-Intent Popups Effectively

    You’ve definitely run into your fair share of exit-intent popups recently. In the past few years, websites have used this strategy to increase lead generation and despite the controversial UX effects, most have seen great success. The technology behind an exit-intent popup tracks a website visitor’s mouse and detects the exact moment when a user is about to leave your website.

    The IMPACT Blog- 9 readers -
  • How to Increase Your ROI With Lean Rapid Prototyping

    At Hubspot’s INBOUND 2015 conference, Nichole Kelly, CEO of Social Media Explorer, spoke to a room of wall-to-wall Marketers, eager to learn about ways they can increase ROI. As I sat in the audience for her presentation, I was in awe of her progressive and actionable “lean rapid prototyping” process.

    The IMPACT Blogin How To's- 7 readers -
  • What Makes People Share?: The Science Behind Social Sharing

    BREAKING NEWS: People are reading content online. What? Not surprised? Good. Unless you’ve been living under a rock, you’ve probably already heard every stat I could list about the importance of creating valuable content. You’re probably even doing it - or at least trying. But how you know if what you’re sharing is really valuable to your readers? One insight we use to pr ...

    The IMPACT Blogin Social- 12 readers -
  • The Skyscraper Technique: A 4 Step Twist to Boost Your Keyword Rankings

    Earlier this year, I came across an article by Brian Dean on how he increased his search traffic by 110% in just 14 days using what he calls The Skyscraper Technique. Naturally, as a full-time inbound marketer, I was intrigued. After reading the article and watching his awesome step-by-step video, I was sold.

    The IMPACT Blog- 10 readers -
  • 5 Simple Routes to Better Customer Delight & Increased Retention

    If you’ve been reading up on Inbound Marketing then you’ve surely came across the Inbound Methodology - Attract, Convert, Close and Delight. According to KissMetrics, “Companies focus on acquisition more than customer retention, even though it can cost 7x more to acquire new customers”. With this staggering stat in mind, it may be time to rethink your marketing strategy and ...

    The IMPACT Blog- 7 readers -
  • 3 Steps to Improving Your Content Strategy With HubSpot’s Social Inbox

    When I need a boost in traffic, I always turn to social media to fuel my strategy. Since the release of HubSpot’s Social Inbox (and more specifically its social monitoring tool) my brainstorming sessions have been easier and more creative than ever. If you are a HubSpot user, you’ve definitely heard the buzz about Social Inbox and you may even be already using it to interac ...

    The IMPACT Blogin Content- 15 readers -