edube@impactbnd.com (erica dube)

  • Wait..Don’t Go!: 5 Ways to Use Exit-Intent Popups Effectively

    You’ve definitely run into your fair share of exit-intent popups recently. In the past few years, websites have used this strategy to increase lead generation and despite the controversial UX effects, most have seen great success. The technology behind an exit-intent popup tracks a website visitor’s mouse and detects the exact moment when a user is about to leave your website.

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