Edward Kim

  • Where John Oliver gets native advertising wrong

    Edward Kim is cofunder and CEO of SimpleReach, an analytics service for brand content. First it was Girls, and now Last Week Tonight with John Oliver. HBO seems to have a strange obsession with native advertising. John Oliver’s 10-minute segment on Sunday evening has created quite a bit of chatter in the industry, and, I’m sure, a little bit of introspection as well.

    Edward Kim/ Digiday- 13 readers -
  • Click-through rate is a horrible metric, but engaged time is just as bad

    Edward Kim is the CEO of SimpleReach, a provider of industry content performance measurement and distribution. There are few people in our industry who are happy about the continued pervasiveness of click-through rates as the metric of a digital campaign’s success. And yet, no one can escape it. That is the power and lasting influence of industry standards, especially ones tha ...

    Edward Kim/ Digidayin Social- 22 readers -