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Edward Kim is cofunder and CEO of SimpleReach, an analytics service for brand content. First it was Girls, and now Last Week Tonight with John Oliver. HBO seems to have a strange obsession with native advertising. John Oliver’s 10-minute segment on Sunday evening has created quite a bit of chatter in the industry, and, I’m sure, a little bit of introspection as well.
Edward Kim is the CEO of SimpleReach, a provider of industry content performance measurement and distribution. There are few people in our industry who are happy about the continued pervasiveness of click-through rates as the metric of a digital campaign’s success. And yet, no one can escape it. That is the power and lasting influence of industry standards, especially ones tha ...