Edwin Bos

  • Why aren't companies more transparent with their advertising?

    Is honesty the boldest action in marketing? Here, I'll look at First Direct's Live campaign, which invited users to be part of its marketing by providing live comments, and ask why companies aren't more transparent with their advertising. One of the boldest actions in marketing this century has come from a reinvigorated player in a traditionally conservative sector.

    Edwin Bos/ Econsultancy- 3 readers -
  • Why aren't companies more transparent with their advertising?

    Is honesty the boldest action in marketing? Here, I'll look at First Direct's Live campaign, which invited users to be part of its marketing by providing live comments, and ask why companies aren't more transparent with their advertising. One of the boldest actions in marketing this century has come from a reinvigorated player in a traditionally conservative sector.

    Edwin Bos/ Econsultancy- 1 readers -