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Japanese market is quite different to what Western businesspeople are used to when it comes to marketing and customer service. In fact, when you begin analyzing local legislations and cultures, you’ll realize every market is pretty unique in one way or another. Marketing is ultimately about driving sales and this is not something unique to the Japanese market.
Marketing Automation is there to leverage and scale your business. However, it doesn’t build relationships for you. It’s up to you to build relationships with your customers. Let’s not forget that technology is just an enabler and to build relationships with people, we need to talk to them. We need to earn their trust.
A content calendar is crucial for focusing efforts, maximising resource and being effective. Here’s how to create one for your business or client. Content calendars aren’t new and they’re not complicated. So, why a post dedicated to creating one? Honestly, it’s meant to act as a catalyst. A content calendar is for: 1) people who are just starting out and have never seen, use ...