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Native Advertising, Paid Media “The best ideas lose their owners and take on lives of their own.” – N. Bushnell Google and Amazon paved the way in too many areas of modern-day business to even count. But something rarely talked about is how these two giants of the internet era refined and mastered native advertising a dozen years before it became understood and mainstream.
Content Marketing, Content Promotion, Mobile, Owned Media, Paid Media Native advertising – you’ve seen it, you’ve clicked on it, and you may not even have realized it. Since the advent of the smart phone, the plague of the mobile advertising world has been display ads. They leap out, rather offensively, from otherwise slick and good-looking websites and apps, and all we wa ...
Paid Media As the smartphone seems to have won the battle for screen dominance, and mobile traffic continues to surge, the monetization strategies that website owners have championed on-line finally face the need to evolve. The web advertising landscape is forever changed and site owners need to take action to catch up with current user behavior and habits.
Over the last few years, companies like Taboola, Outbrain, Gravity and others have created a new online reading habit: clicking on one of the links at the bottom of the page for the next article to read. It makes sense. After reading an interesting article, we’re more likely to click on a similar one recommended by the algorithm.