elena ruchko

  • How to Use Your About Us Page to Connect With Customers [Examples]

    Consider how Rob Walker and Joshua Glenn used the power of stories in a social experiment. The Significant Objects project was designed to demonstrate how a narrative can affect an object’s value. The creators asked writers to craft rich stories about each object, then they posted each item for sale on eBay accompanied by the sentimental story in the product description.

    Content Marketing Institutein How To's- 30 readers -