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Consider how Rob Walker and Joshua Glenn used the power of stories in a social experiment. The Significant Objects project was designed to demonstrate how a narrative can affect an object’s value. The creators asked writers to craft rich stories about each object, then they posted each item for sale on eBay accompanied by the sentimental story in the product description.
Ninety percent of the world’s data was generated in the last two years. By 2012, it reached 2.8 zettabytes (1 zettabyte equals 1,000,000,000,000 gigabytes), and experts projected that it would double by the end of this year. I’d say we’re on track to do just that. There’s no denying the amount of data we now have access to. What we may not realize is how useful it can be.