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In general, marketing feels almost stupidly simple. After all, the process could be boiled down to these few steps: Define your objectives, Determine your message, Figure out a compelling hook, a discount or anything else that will make the audience act, Get it out there and … FAIL big. Yes.
B2B and B2C markets are different. I am sure you know this already. But that doesn’t mean the content you create for either of them works. Because you see, in spite of the obvious differences, there are also many intricacies that make content marketing for either group a challenge. As they say, the devil is in the details. Content doesn’t mean sales. At least not directly.