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Though more business owners have become familiar with the world of search engine optimization and competing in Google, many don’t realize just how competitive the local SEO landscape has become over the last few years. For example, in 2015 Google rolled out more than 500 changes that directly affect how businesses are ranked and indexed in their search engine.
As digital marketing professionals, we spend countless hours developing strategies to drive qualified traffic to landing pages. The more targeted the landing page is to the user, the better the odds that they will complete a desired action – whether that be downloading an eBook, completing an online purchase, or booking an appointment.