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As an SEO Manager that specializes in all things local, one of the most common questions I get from clients both large and small is “How do I generate more Google reviews for my business?” There is no debating that frequent, genuine online reviews from your customers new and old can contribute to increased visibility and even increased conversions from search traffic.
The topic for this blog post was inspired by an internal document I created to help clients (and their web developers) change domain names without completely tanking their organic search results. If I had a dollar for every time an “experienced” web developer damaged the search engine rankings of one of my clients due to a shotty website migration or domain name change, I’d be ...
Though more business owners have become familiar with the world of search engine optimization and competing in Google, many don’t realize just how competitive the local SEO landscape has become over the last few years. For example, in 2015 Google rolled out more than 500 changes that directly affect how businesses are ranked and indexed in their search engine.
As digital marketing professionals, we spend countless hours developing strategies to drive qualified traffic to landing pages. The more targeted the landing page is to the user, the better the odds that they will complete a desired action – whether that be downloading an eBook, completing an online purchase, or booking an appointment.