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A nonprofit welcome email series gives your organization the chance to solidify its relationships with new donors. This 3- to 4-part series properly introduces your nonprofit, welcomes first-time givers, and helps them get to know your work and its value. Through these tailored messages, you can gradually guide these donors to deeper levels of involvement.
While nonprofit marketers spend a lot of time crafting great email content, it is just as important to give thought to those email’s designs. Your message’s overall look and feel can directly impact a supporter’s decision to keep reading. When you present your content in a way that’s both intriguing and easy to read, you have a bigger opportunity to engage readers and motivat ...