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Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com search results properties with feed driven product ad units. You might be saying, “Wait, those were there before!” and you would be right.
The option to upgrade to the new Bing Shopping Campaigns format has been available for a few months, but Bing Ads has yet to set a hard date to make the transition. While that means you still have time to wander in that direction, I recommend that you make the transition sooner rather than later.
If you hadn't heard already, Amazon now has a Text Ad unit that's now available to all Seller Central account holders. What's interesting is that though Amazon has had this particular ad unit for some time, the e-commerce giant changed how it's powered and who powers it. It's with the retirement of the Amazon Product Ads unit that this particular ad unit is starting to gain some attention.
Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those that are firmly entrenched in PPC or paid search, haven’t ever been or hav ...
As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency of Helsinki, Finland proposed to me after meeting at SMX East in NYC.
Pairing your PPC campaigns with a landing page is one of the best ways to secure a high conversion rate, but only if they’re working together toward the same goal. It all boils down to this: If you’re sending poor quality traffic to your landing page, then your conversion rates will suffer. Just as you can’t take back the fact that you just mistook your new girlfriend’s mom ...
If your landing page and PPC campaign setup don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image by Sean Kelly via Flickr. Pairing your PPC campaigns with a landing page is one of the best ways to secure a high conversion rate, but only if they’re working together toward the same goal.
Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the obligatory Robin Williams anecdote in all of them.
“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs.