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The Berlin techno scene is notoriously hard to get into. Both literally—the city’s most famous club, Berghain, is guarded by bouncers who might refuse entry if you speak English—and figuratively, as the pulsing, sometimes monotonous beats tend to alienate the average radio listener. Those who are intimately involved take pains to maintain their close relationships.
Two months ago, Instagram users following the actor Ben Stiller were in for a surprise. Stiller’s feed was filled with one of those composite images—sometimes called tiling—where one photo is split into multiple posts. In this case, it was a series of grey, furry images that, altogether, depicted Derek Zoolander holding a Siberian husky.
In the 2003 “Sex Ed” issue of A&F Quarterly, the words of Slovenian philosopher Slavoj Žižek are printed in large orange letters: “Sometimes in the news you don’t even know what is publicity and what is news … What do I see? A truly modern synthesis. Shit, why not have a cake and eat it too? You can have critical theory and nudity and enjoy it!” Spun the right way, his opt ...
Ten years ago, “inner beauty” marketing might have seemed like a revolution. We applauded brands like Dove for going beyond conventional and superficial expectations. Today, however, this advertising tactic has developed its own tropes. Everyone uses the word “real,” retouching is taboo, and women of all shapes and ethnicities appreciate their external flaws.
When Wired.com editor Joe Brown posted his first images on Instagram, in 2010, he had to snap photos on his Android and transfer them to his iPad just to be able to upload to the platform. Over the last five years, Instagram has evolved from an app that could make your photos look like boxy polaroids to a publishing machine with more than 400 million users.
The L’Oréal Group is the world’s largest cosmetics and beauty company. Cast your gaze on any shelf in Walgreens, and you’re probably looking at a L’Oréal product. For that matter, walk into any airport cosmetics store—be it The Body Shop or Kiehl’s—and you’ll likely be in L’Oréal land. Their reach is wide, and with a $9 billion spend in advertising and promotions last year, you ...
Wattpad, which Mashable once called “The Most Active Social Site You’ve Never Heard Of,” is making big moves to bank on native advertising. Wattpad—a Medium for fanfiction and creative writing—has already had major success engaging both teens and young adults; 40 percent of the platform’s users are between the ages of 18 and 30. And engagement is high.