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Many brands are turning to influencer marketing to connect with consumers. Bloggers are able to reach mass audiences in an authentic way and they are a trusted source for individuals making purchasing decisions. Influencer marketing begins with a pitch. As a digital marketer by day and a blogger by night, I have sent and received many pitches.
A growing aspect of online public relations is blogger outreach. Blogger outreach involves contacting and developing relationships with bloggers, also sometimes referred to as digital influencers, in order to promote your brand through their own voice. They act as a connection between you and your customers.