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A subscriber wrote me, “Mostly I need to learn how to promote my books. I am good at writing but a novice at promoting.” Is that you? Authors tend to like being solitary. After all, writing is basically something you do by yourself. Promotion is the process of connecting with others — and encouraging them to connect with you. It isn’t something you do by yourself.
You can’t sell your services if people don’t know what you’re all about. The same is true of products. People need to know in a few words how it will help them. Someone asked me, “How do I put my personal message into two sentences that are clear, concise, and powerful.” This personal message about what you do is often called a Unique Selling Proposition (USP).
A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think everyone experiences this.
Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself.
How are you going to compete with all the marketing noise out there? As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others? And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray! Have you ever signed up for a fr ...
A subscriber asked me, “What is the one most popular/ profitable/ easiest to produce / easiest to market product or service for a beginner to start with?” There’s no one answer, of course, but I have several clients who work full time so I’ve thought quite a bit about this. We’re looking for 4 things when you want to create an online product: popular profitable easy to prod ...
An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.
What percentage of people open your emails? For your regular newsletter, it’s probably 10-15%. How about training? If you give free training, it’s probably about the same. But what happens when you charge? All of a sudden, people value your training more. They made a commitment and so they’re more determined to get value from your programs.
Do you belong to any Facebook groups? How about LinkedIn groups? Have you created any Facebook groups? LinkedIn groups? On both platforms, groups are a very powerful way to: Meet new people Get clients and customers Subscribe people to your list Invite people to your events Most people with an online business are familiar with Facebook groups, but I find that many are not using LinkedIn grou.
We all have goals. Do you meet the goals you set? As the end of the year comes closer, it’s time to think about goals. Did you meet your goals for this year? Are you planning for next year? First of all, Have you clearly defined your goals? Do you believe in them? Do you want them enough? So first, define your goals and make sure you believe in them and you really, really want them.
This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re going! And you might be going ...
I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much any way you want.
Sometimes, coaches and other thought leaders say something like this: “Follow your passion. Do what you love. Listen to your heart. If it doesn’t feel right, don’t do it.” Other times they say something like this: “You can’t achieve your goals without moving beyond your comfort zone. Any action is better than inaction. Get out there and stretch yourself.
Someone asked me, “What is the next big thing for passive income?” The word “passive” is very relative. If you want to make income without doing any work, you won’t find a solution here. You can outsource a lot of the work, but of course, you’ll have to pay for that. Usually, you get passive income by doing a lot of work up front.
A few months ago, I did a survey of my subscribers and discovered that many of you are trying to figure out how to get started with an online business. Here’s one question I received: “If you’re just starting, is it possible to buy a responsive list from a broker without spending thousands of dollars? What is a reasonable amount that is necessary to spend? Who is a reputable ...
I recently gave a presentation on this topic at the Presenters Network meeting in Manhattan and thought I’d share with you my points for designing presentations for webinars. By the word “design,” I mean both the visual design of the slides and the design of the content. Webinars have many advantages over live presentations: No travel (time or cost) Greater reach (all over ...
This is all about testing your opt-in pages and increasing opt-in conversion. I have an opt-in page for my weekly Star Power Half Hour webinar series. Conversion is pretty high because most people who get to the page were referred by one of the upcoming speakers, who is someone they know. The opt-in page has a video in which I welcome people. I had it set to start automatically.
I found an amazing deal on stock photos and since I bought a plan, I’ve been using the photos almost non-stop. It’s called Stock Unlimited (that’s an affiliate link; if you buy, I get $10) and what’s so special about it is the lifetime plan — unheard of in this business! They don’t have as many photos as some of the big names, which have millions. But over 600,000 is good enough for me.
During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe me, all of the highly successful marketers test.