Ellen Finkelstein

  • 12 steps to quick infoproduct creation

    An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • How to attain a goal–a 4-step process

    We all have goals. Do you meet the goals you set? As the end of the year comes closer, it’s time to think about goals. Did you meet your goals for this year? Are you planning for next year? First of all, Have you clearly defined your goals? Do you believe in them? Do you want them enough? So first, define your goals and make sure you believe in them and you really, really want them.

    Ellen Finkelstein/ Change the World Marketingin How To's- 11 readers -
  • Create a roadmap for your business–and then follow it!

    This past week I coached two people on a roadmap for their business. Both of them have been floundering for a long time, trying to figure out which direction to take. In one case, it was a plan for a product. In the other, it was a plan for a free download plus ways to promote services. If you don’t have a roadmap, you don’t know where you’re going! And you might be going ...

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • Should you buy PLR (private label rights) products?

    I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much any way you want.

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • How can I make passive income?

    Someone asked me, “What is the next big thing for passive income?” The word “passive” is very relative. If you want to make income without doing any work, you won’t find a solution here. You can outsource a lot of the work, but of course, you’ll have to pay for that. Usually, you get passive income by doing a lot of work up front.

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 12 readers -
  • Can I buy an email list?

    A few months ago, I did a survey of my subscribers and discovered that many of you are trying to figure out how to get started with an online business. Here’s one question I received: “If you’re just starting, is it possible to buy a responsive list from a broker without spending thousands of dollars? What is a reasonable amount that is necessary to spend? Who is a reputable ...

    Ellen Finkelstein/ Change the World Marketingin EMail- 9 readers -
  • 9 tips to design presentations for webinars

    I recently gave a presentation on this topic at the Presenters Network meeting in Manhattan and thought I’d share with you my points for designing presentations for webinars. By the word “design,” I mean both the visual design of the slides and the design of the content. Webinars have many advantages over live presentations: No travel (time or cost) Greater reach (all over ...

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Get high-quality images at an unbeatable price!

    I found an amazing deal on stock photos and since I bought a plan, I’ve been using the photos almost non-stop. It’s called Stock Unlimited (that’s an affiliate link; if you buy, I get $10) and what’s so special about it is the lifetime plan — unheard of in this business! They don’t have as many photos as some of the big names, which have millions. But over 600,000 is good enough for me.

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • 4 tools to improve your conversions

    During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe me, all of the highly successful marketers test.

    Ellen Finkelstein/ Change the World Marketingin EMail- 14 readers -
  • How to plan a profitable webinar

    This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy.

    Ellen Finkelstein/ Change the World Marketingin How To's- 11 readers -
  • Why you need a signature story–maybe several of them

    Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward.

    Ellen Finkelstein/ Change the World Marketing- 11 readers -