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Does the word conference bring up memories of suited professionals droning on about… well, you can’t quite remember what? Awkward socializing, shameless sales pitching, lined paper and branded pens — some conferences can be very beige indeed. But not all conferences are made equal. In fact, some can lead you to completely change your marketing game for the better by giving yo ...
Content not ranking on Google? Nurse it back to SEO health with Rand’s five experiments. Image via Shutterstock. What do you do to get fit, lose weight or improve your overall health? You snack on fewer candies and munch a few more salads. Maybe even hit the gym. Then you cross your fingers and hope to reap the fruits of your labor.
Has your inspiration for engaging content ideas hit a brick wall? Do you feel like despite all your efforts, your content is falling on deaf ears? First off, take comfort in the knowledge that you’re not alone. According to the most recent Content Marketing Institute reports, producing engaging content is the biggest challenge for a whopping 60% of B2B and 56% of B2C content marketers.