ellie martin

  • 4 Reasons Font and Typeface Matter More than You Think in Marketing

    “Words are powerful” is certainly a threadbare cliché, but it’s one that, despite its overuse, remains true. What we say and how we say it has a major impact on our audience’s response. On a subtler, more subliminal level, so does typeface. Font, color and weight are not just matters of aesthetics.

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  • Numbers Reflect Steady Rise of Augmented Reality Marketing In 2016

    Until now, augmented reality technology has been in virtual reality’s shadow. Ever since Facebook bought Occulus Rift in 2014, virtual technology (VR) commanded the headlines – HTC Vive. Playstation VR. Sony’s Morpheus. Samsung’s Gear VR – Many of the tech titans are entering the VR market, and each device has taken its turn basking in the limelight, as one piece of hardware tr ...

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