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Along with creative briefs and actionable feedback, kickoffs are one of the most critical parts of the creative process. The goal of the kickoff is to make sure everyone is aligned about a project’s direction, timelines, and deliverables. In a perfect world, the kickoff is the meeting where work on the project really begins.
Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. In an article for CMO.
Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. With mobile audiences hitting 50% mark for many publishers, it means designers can’t neglect smartphones, tablets and other portable gear. “Know your audience’s preferences,” when crafting visual content says our CEO Matt Coop ...
Unlike Twitter and Instagram, which post updates in a timely and intuitive fashion, Facebook organizes your news feed to prioritize the content it thinks you’re most likely to be interested in, based on… Well, no one is exactly sure. From a marketer’s standpoint, this lack of predictability and transparency has caused quite a bit of consternation, including some businesses bail ...
The stats paint a pretty bleak picture: Online display ads draw a .1% click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years.
Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social sharing.
Big pieces of visual content that takes weeks or months to create are a big investment. When you put a ton of resources into an infographic, interactive site, video or data visualization, you’re making a big mistake if you only wind up with one piece of content–however amazing it may be. Bottom line, your audience isn’t in one place, so you can’t expect one piece of content to reach them.
Elliott Brown published on November 4, 2015 in Content Marketing Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life. Enter the creative team. Whether it’s in house, and agency, or a bunch of freelancers, marketers and creatives need to have a good relationship ...
Elliott Brown published on November 4, 2015 in Design Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out.
Elliott Brown published on July 23, 2015 in Content Marketing From that first pageview to a closed opportunity, content marketing has a language all its own. As a primer for brand marketers, Visually CEO Matt Cooper just posted a linguistic launchpad into the world of content analytics for BrandRepublic.