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As a marketer, you know that the first step in your marketing strategy is to attract business with your content. But, while up to 94% of small businesses are using a content marketing strategy, the majority of marketers are failing. Just because you have a plan, it doesn’t mean it’s working. To understand content marketing, you need to look at the definition.
Doesn’t it seem like you’re bending over backwards, trying every trick in the book to get visitors to notice your opt-in forms, while at the same time trying not to clutter up your site and annoy your valuable web traffic? Whether it’s a sidebar opt-in, an exit-intent pop-up, or a Welcome Mat, it’s all a balancing act because, as you probably know, blogging is a business.
It’s that time again. You know…time to write another blog post. But, what happens if you have no clue what you’re going to write about? Or, worse, you’re stuck with a bad case of blogger’s block. You can spend hours looking at other blogs, hopping on to Quora to see what people are asking, or just reviewing your blog’s existing content for ideas to expand on – all in an atte ...
Wouldn’t it be nice if we were able to accomplish everything we had originally planned for the day? There are 24 hours in a day. After accounting for eating, bathing and other routine daily tasks, you’re left with a good 10-12 hours of productive, awake time. So, it’s feasible to get your tasks done as a freelance blogger. But, that never happens.
Ah, Pinterest. You probably keep hearing about this visual search engine every week, don’t you? What’s so special about a bookmarking site where you save recipes, tutorials, blog posts and more? Well, besides the fact that some consider Pinterest the second largest search engine next to Google, and that Pinterest can bring in 3x more traffic than any other social platform, o ...
There it goes again. Blogger envy. It happens to all of us. You’re reading a post on someone’s blog – the content is good, but the images are what first grabbed your attention. You love the blogger’s sense of design and you can’t figure out why your images don’t look anything like that. And you’re not alone; content with relevant images gets 94% more views than content without images.
Starting a new blog is so dang exciting. You have endless themes to choose from, social sharing buttons to decide on and oh, the fun of writing your very first blog post. But when the excitement wears down, you start to become aware of all the new terminology blogging opens up. You read about favicons, plugins, hyperlinks and long-tail keywords. It’s a lot to take in.
Don’t you love images? They can transform a piece of text into an engaging experience while you read. Images enhance a blog post, make it more sharable and set the tone and brand of your entire site. And you know what? We are hardwired to respond to images. That’s why incorporating imagery into your content is a powerful tool to use when marketing your blog.
You hit publish on your blog post and then you get started on promoting it all over your social media channels. You’re pumped because you know your readers are going to love reading your post on Budget Friendly Tips for Families, and you’re sure they’ll come away with a few new ideas. You jump on Twitter and right away you notice another blogger shared a post similar to yours.
You just had another sleepless night. You had a difficult time clearing your mind from thinking of the future meetings, collaborations, impending deadlines and the massive to-do list you have before your head even hit the pillow. The ding-ding of your phone’s alert instantly causes your heart to race; you need to sleep, but the thought of missing an email doesn’t sit well with you.
Have you just started your online business? Excited at the thought of reaching new people and expanding your brand? With any new business, you soon learn that it can take a lot of time and effort to make sure it’s successful right out of the gate. There are many moving parts to a business and for solopreneurs, the responsibility often falls on your shoulders to set up, mainta ...
How many of you think Pinterest is only a place for women to share their latest recipe or DIY project? If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women. So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you.
Everyone’s doing it. Your friend does it, your co-worker does it, and you come to find out your boss even does it too. Blogging that is. It seems just about everyone has a blog these days. And with approximately 42,000,000 WordPress blogs online, it’s not difficult to find what you’re looking for online in a blog post. You want in, and now it’s your turn to have a successful blog.
Is your email subscriber list lagging? Does it seem like your website visitors aren’t sticking around? You may have a little bit of traffic and people seem to like what you have to say. Maybe they even share your content on social media and comment on your blog posts. But for some reason, they just aren’t converting into subscribers.
Do you ever find you get stuck when you know you have to write a blog post? Maybe there are too many distractions for you to concentrate on your writing, or you just don’t have any interesting topics to write about. Every blogger, brand new or established, has had to learn ways to maximize their writing process so they can continually produce the best content for their audience.
Feel like you’ve lost your blogging mojo lately? No matter how many drafts you end up writing, none of them says what you have in mind. Your headline stinks, your post reads like a term paper, and you have a boring intro. You end up chalking it up to blogger’s block and barely having time to write because you want to relax and enjoy your weekend.
Are you brimming with excitement over your new blog? You’ve been a great blogger and produced consistent content you know people are going to like. Two months go by, and you’re still smiling from ear to ear because you have people coming to your site! It’s not a lot, but at least your blog isn’t your diary.
Note from Adam: The most effective way to earn a full-time living from your blog is to become a freelance blogger. The best thing about this is that no matter how challenging it is to make money in your niche, you can make it happen by leveraging your skills and knowledge as a blogger. To help you get started, I’ve asked Elna Cain to share how she was able to earn a full-time ...
Is your blog a sight for sore eyes? Do you cringe every time you have to login to your WordPress dashboard, knowing you need to update your blog? But, you end up telling yourself you either don’t have the time or it’s just too overwhelming? You end up putting “blog makeover” at the bottom of your to-do list and hope what little traffic you do have doesn’t suddenly take a hiatus.
You breathe a sigh of relief. Phew! Your blog post is finished. You go over your blogging checklist one more time and hit PUBLISH. You share your post on your Facebook page and then decide to go watch a movie. You might think social media marketing is easy. All you have to do is tweet your post and share it on Facebook and Google+ one or two times, and people will flock to your blog.