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If you’re a small business owner doing business online, the thought of not making any conversions can make you lose sleep at night. You work hard at creating your website – or the online version of your brick and mortar business – with a distinct brand and logo. You even heard that blogging can generate up to 67% more leads, so you start your own company blog.
When you think about growing your email list, a lot of advice focuses on inbound strategies. These may include opt-in forms all over your site, content upgrades placed strategically on popular content, or guest posts to bring in new traffic. But, there’s a whole arena online filled with your target audience that you’re probably ignoring. It’s social media.
When you think of using social media to promote and advertise your business, Instagram probably isn’t the first network to come to mind. Typically, you think of Facebook Ads or networking on Twitter as traditional avenues many businesses use. But, with Instagram being one of the fastest growing social media platforms in the last year or two, more and more businesses, brands a ...
Marketing automation. If you’re not familiar with the term, it might sound like a buzzword; something that’s only for big businesses. But you’d be very wrong. If you’re not taking advantage of marketing automation in your online business – no matter the size – you’re leaving a lot of potential revenue on the table.
There’s no better way to increase engagement, followers, and brand loyalty than with social contests. And for business owners and marketers, it can help with sales and the growth of your business. A social contest is a promotion aimed at your social media audience. These promotions can rapidly grow your email list in a short time and build brand awareness by allowing you to r ...
You know as a blogger, if you want to maximize the visibility of your blog and brand, you need to get your blog post out there for people to read. But, whether you’re blogging as a side hustle or this is your full-time gig, churning out original content on a consistent basis is a challenge. There’s just no time to produce epic-proportion-type posts that will grab your audienc ...
As a blogger, what’s your end goal? Is it to share your story and hope to make a change in people? Is it to earn a side income from your blog? Or is it to build a tribe of loyal followers and form a community of similar minds? No matter if you’re blogging to help others or to build a business by offering a service or digital product, one thing is clear – you need an email list.
The alarm on your phone goes off. Time to get up, shower, grab a bagel and coffee for the road, and drive to work. It seems every day you’re on autopilot. There’s no need to think – just do. For many people, having a traditional 9-5 job, while being somewhat secure, is not what they envisioned it would be when they signed up for it.
Let me ask you this: When you first started blogging, did making money from your blog ever cross your mind? Maybe not. Many new bloggers view blogging as only a hobby. It’s not until they generate a decent amount of traffic and develop a loyal following do they even consider monetizing their blog.
Picture this: you own several businesses or several blogs. You do well in the beginning to consistently post, but as your businesses boom and marketing takes more of your time, you realize you can’t do this alone. You need someone to help you create consistent content that’s quality-driven and appeals to your readers. Maybe you’re interested in running a multi-author blog.
You feel the itch. For months you’ve been churning out post after post, promoting it all over social media and slowly building your email list. Now it’s time to take your blog to the next level and turn it into a business by launching your first product or course. If you’re thinking about launching a course based on your experience, this is a great time to create one.
So you finally decided to take this whole social media thing seriously for your business. Nobody wants to be left behind, and there’s no doubt – your business needs to be on social media. You’re probably already on Facebook and Twitter – and maybe Pinterest and LinkedIn – but what about some of those other networks you keep hearing about, specifically Instagram? Isn’t it just ...
Raise your hand if you’re a new blogger and you recently signed up for more free webinars than you can count on one hand? That’s me and I’m not even a new blogger! It seems that entrepreneurs, marketers, influencers and new bloggers are using webinars to help them grow not only their traffic, but also their email list. So, it’s no wonder that webinars have exploded this year.
As a marketer, you know that the first step in your marketing strategy is to attract business with your content. But, while up to 94% of small businesses are using a content marketing strategy, the majority of marketers are failing. Just because you have a plan, it doesn’t mean it’s working. To understand content marketing, you need to look at the definition.
Doesn’t it seem like you’re bending over backwards, trying every trick in the book to get visitors to notice your opt-in forms, while at the same time trying not to clutter up your site and annoy your valuable web traffic? Whether it’s a sidebar opt-in, an exit-intent pop-up, or a Welcome Mat, it’s all a balancing act because, as you probably know, blogging is a business.
It’s that time again. You know…time to write another blog post. But, what happens if you have no clue what you’re going to write about? Or, worse, you’re stuck with a bad case of blogger’s block. You can spend hours looking at other blogs, hopping on to Quora to see what people are asking, or just reviewing your blog’s existing content for ideas to expand on – all in an atte ...
Wouldn’t it be nice if we were able to accomplish everything we had originally planned for the day? There are 24 hours in a day. After accounting for eating, bathing and other routine daily tasks, you’re left with a good 10-12 hours of productive, awake time. So, it’s feasible to get your tasks done as a freelance blogger. But, that never happens.
Ah, Pinterest. You probably keep hearing about this visual search engine every week, don’t you? What’s so special about a bookmarking site where you save recipes, tutorials, blog posts and more? Well, besides the fact that some consider Pinterest the second largest search engine next to Google, and that Pinterest can bring in 3x more traffic than any other social platform, o ...
There it goes again. Blogger envy. It happens to all of us. You’re reading a post on someone’s blog – the content is good, but the images are what first grabbed your attention. You love the blogger’s sense of design and you can’t figure out why your images don’t look anything like that. And you’re not alone; content with relevant images gets 94% more views than content without images.
Starting a new blog is so dang exciting. You have endless themes to choose from, social sharing buttons to decide on and oh, the fun of writing your very first blog post. But when the excitement wears down, you start to become aware of all the new terminology blogging opens up. You read about favicons, plugins, hyperlinks and long-tail keywords. It’s a lot to take in.