- Our Blog
Attributing revenue to social media is a big challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign. In 2017 they raised $28.2 million in single day—$10 million more than their single-day campaign in 2016. They also increased support from international donors by 87 percent.
In March 2017, Instagram release the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try. Bonus: Download a free checklist that reveals the exact steps an adventure photographer ...
Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast, we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore.
When you know absolutely everything a social network can do, you can surprise your audience and better engage them. There’s been a ton of exciting changes and updates for Instagram as of late. To help you stay on top of the latest features—and teach you how to use them—we’ve created this list. 9 things you didn’t know you could do on Instagram 1.
North American steak restaurant chain The Keg uses social media to find and create new brand advocates and customers in any city that they are located in. How do they do it? In this Hootcast episode, we chat with The Keg’s digital marketing manager May Yousif about how they find potential customers in unlikely places—and why social listening is core part of gaining new fans.
In social media marketing, you hear over and over again that engagement is key to business success. But what’s the best way to measure your social media engagement? Tracking things like the number of comments on a post or the conversation rate are good places to start, but they fail to capture the heart of what engagement sets out to do: forge meaningful relationships with your audience.
Good copywriting is necessary for any ad to be successful. But when you’ve got hundreds of tasks on the go, it can be difficult to give the content the attention it deserves. If you take the time to refine your craft, it will pay off with better engagement, more clicks, and lower costs. Our social media marketing specialist Gabrielle Maheux offers up tips to make your ad copy sing.
General Electric is a leader on social media. By jumping on emerging social platforms and creating award-winning campaigns, they’ve set the tone for how big businesses should do digital marketing. In our latest Hootcast episode, our CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about how their company has changed to keep up the rapid pace of tech—and how social ...
When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively. We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts. A toolkit for social ads managers AdEspresso by Hootsuite AdEspresso by Hootsuite allows us to do a number of importan ...
Are you getting business results from your activities on social media? In our latest Hootcast podcast, we chat with social selling expert Koka Sexton about how to find and engage potential customers on social media. In this podcast you’ll learn: What social selling is and why it matters How to build long-term relationships on social Tips on how marketing and sales can ...
When you’re struggling to come up with new, exciting social content, it’s helpful to look back at your “North Star”—a past post that was really successful. By understanding what went well and why, you can set guidelines that will help you consistently produce high-performing content. We chatted with our social team about Hootsuite’s top-performing social posts, and they gave ...
Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In this episode of our Hootcast podcast, we sit down with Herschel’s community manager, Sheila Lam, and global marketing director, Mikey Scott, to chat about the strategy behind this powerful hashtag.
Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey.
Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience. Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day. And 360 video doesn’t disappoint.
Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is precious.
Are your social campaigns reaching new customers? In this episode of the Hootcast podcast, we sit down with Amanda Rotstein, digital editor at Roots Canada, who tells us how the retailery ran an Instagram campaign that got 150,000 leads. Hootsuite’s own social expert Amanda Wood follows that up with lessons from 2016 along with tips for your 2017 social strategy.
Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses. While your brand may be well-versed in social marketing, it’s still easy to overlook the basics when it comes to social customer support.
Want to reach a truly global audience? We all know the big name social networks for English-speaking audiences—Facebook, Twitter, Snapchat, etc.—but what about ones that are popular in other regions around the world? There are lots of social networks used around the globe that can teach us a thing or two about e-commerce, virtual reality, and the future of messaging.
Social media advertising is a force in the digital advertising space. Facebook’s social ads accounted for more than $6.8 billion in revenue—and that was just in Q3 of 2016. Social ads offer an effective way to reach your customers, increase revenue, and track your ROI down to the penny. But before you start running ads, you need to identify key metrics and learn how to track them.
Responding to customers on social is no longer a luxury, it’s essential to the success of your business. Around 67 percent of consumers in the U.S. now turn to social media for customer service requests. Brands that deliver on these expectations are winning out—both in terms of customer advocacy and year-over-year revenue growth. But it’s not easy.