emily copp

  • How One Brand Created a Hashtag That Attracts Millions

    Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In this episode of our Hootcast podcast, we sit down with Herschel’s community manager, Sheila Lam, and global marketing director, Mikey Scott, to chat about the strategy behind this powerful hashtag.

    Hootsuitein Social How To's- 14 readers -
  • How One Travel Brand Uses Social Media to Reach a Global Audience

    Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey.

    Hootsuitein Social How To's- 23 readers -
  • The 7 Most Creative Uses of 360 Video by Brands

    Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience. Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day. And 360 video doesn’t disappoint.

    Hootsuite- 14 readers -
  • How to Prove the Value of Social Media to Your CMO

    Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose their attention. Their time is precious.

    Hootsuitein Social How To's- 16 readers -
  • How One Retail Brand Used Instagram to Generate 150,000 Leads

    Are your social campaigns reaching new customers? In this episode of the Hootcast podcast, we sit down with Amanda Rotstein, digital editor at Roots Canada, who tells us how the retailery ran an Instagram campaign that got 150,000 leads. Hootsuite’s own social expert Amanda Wood follows that up with lessons from 2016 along with tips for your 2017 social strategy.

    Hootsuitein Social How To's- 23 readers -
  • A Beginner’s Guide to Social Media Customer Support

    Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses. While your brand may be well-versed in social marketing, it’s still easy to overlook the basics when it comes to social customer support.

    Hootsuitein Social- 24 readers -
  • 13 Social Networks That Are a Big Deal in Non-English Speaking Regions

    Want to reach a truly global audience? We all know the big name social networks for English-speaking audiences—Facebook, Twitter, Snapchat, etc.—but what about ones that are popular in other regions around the world? There are lots of social networks used around the globe that can teach us a thing or two about e-commerce, virtual reality, and the future of messaging.

    Hootsuitein Social- 15 readers -
  • Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking

    Social media advertising is a force in the digital advertising space. Facebook’s social ads accounted for more than $6.8 billion in revenue—and that was just in Q3 of 2016. Social ads offer an effective way to reach your customers, increase revenue, and track your ROI down to the penny. But before you start running ads, you need to identify key metrics and learn how to track them.

    Hootsuitein Affiliate Social- 12 readers -
  • 7 Brands Leading the Way in Social Customer Support on Twitter

    Responding to customers on social is no longer a luxury, it’s essential to the success of your business. Around 67 percent of consumers in the U.S. now turn to social media for customer service requests. Brands that deliver on these expectations are winning out—both in terms of customer advocacy and year-over-year revenue growth. But it’s not easy.

    Hootsuitein Social- 17 readers -
  • 12 Advanced Snapchat Tactics to Stay Ahead of the Game

    Snapchat isn’t an easy social network to master. It’s riddled with tricky features—even the most social-savvy users aren’t always aware of the capabilities available to them. If you’re using Snapchat for business, there’s a lot to discover beyond the basics and the fun hacks. Even if you’re a seasoned Snapchatter, this guide should offer you some new and useful tricks to bette ...

    Hootsuite- 9 readers -
  • Why Social Media Should Be Taught in Higher Education

    Every year, U.S. businesses loses around $1 trillion dollars due to the “digital skills gap”—where employees don’t know how to use, or aren’t aware of, the technology available to them. According to a Harris poll survey in Entrepreneur, only one in 10 American workers have mastered their employers’ tools.

    Hootsuite- 22 readers -
  • How to Manage Social Media for Business in Only 18 Minutes a Day

    Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.

    Hootsuitein Social How To's- 21 readers -
  • Staying Compliant on Social—Advice and Musings from the Experts

    It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated. Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way.

    Hootsuite- 9 readers -
  • 32 Useful Facebook Page Apps for Your Business

    If you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require a ton of effort and they’re super handy. They let you customize your existing Facebook Page in a way that enhances the experience for your customers.

    Hootsuitein Social EMail- 13 readers -
  • 12 of the Best Influencer Marketing Tools

    Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

    Hootsuite- 20 readers -
  • How #StoriesOfTheGirls Raised Breast Cancer Awareness Using Social Media

    In the U.S., one in eight women will develop breast cancer in their lifetime. If detected early, breast cancer can be treated. Mammography appointments are associated with a 19 percent decrease in breast cancer deaths. Unfortunately, according to one study, more than 50 percent of women don’t get their recommended mammogram screening.

    Hootsuite- 16 readers -
  • How to Use Snapchat Memories for Business

    Whether you’re a newbie learning how to use Snapchat or a seasoned Snapchatter looking to up your game, you should know about Snapchat Memories. Snapchat Memories is a huge update that will have a big impact on your brand. It has changed Snapchat’s core functionality from a self-destructing photo-sharing app to a sophisticated social network that will allow you to share, store ...

    Hootsuite- 12 readers -
  • 5 Brilliant Tweets Hootsuite’s Social Team Wishes They Wrote

    What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that feeling. Every day you’re pushing the boundaries on social trying out something new for your brand. You’re looking for inspiration to keep you going.

    Hootsuite- 21 readers -