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Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.
When you have a million items on your to-do list, creative time can easily fall by the wayside. However, it’s one of the most important—and often most neglected—aspects of a social media manager’s job. If you write for social, ignoring creative time isn’t a sustainable strategy. You need to make room to think and write, otherwise you may find yourself relying on lazy tactics.
It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated. Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way.
If you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require a ton of effort and they’re super handy. They let you customize your existing Facebook Page in a way that enhances the experience for your customers.
Just like reading the right textbooks can help you pass a tricky exam, following the right people on social media can give you insights that will help you grow your brand. If you’re looking to make your Facebook feed a little less about weekends at the beach and more about the latest in social media marketing, we’ve got you covered.
Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.
In the U.S., one in eight women will develop breast cancer in their lifetime. If detected early, breast cancer can be treated. Mammography appointments are associated with a 19 percent decrease in breast cancer deaths. Unfortunately, according to one study, more than 50 percent of women don’t get their recommended mammogram screening.
Whether you’re a newbie learning how to use Snapchat or a seasoned Snapchatter looking to up your game, you should know about Snapchat Memories. Snapchat Memories is a huge update that will have a big impact on your brand. It has changed Snapchat’s core functionality from a self-destructing photo-sharing app to a sophisticated social network that will allow you to share, store ...
What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that feeling. Every day you’re pushing the boundaries on social trying out something new for your brand. You’re looking for inspiration to keep you going.
If I offered you a free flight to your next holiday destination—and all you had to do was post a cool photo of yourself on vacation—would you do it? I know I would. That’s the seductive play of the Instagram contest. With very minimal effort, your customers can potentially win cool stuff and maybe show off a little too.
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Margarita Monday at your local bar. Your favorite food truck parked outside work on Tuesdays. When you know the scoop in your neighborhood, joining in on weekly events is a lot of fun and can bring you closer to your community. Daily hashtags are the drink specials of social media. They’re a fantastic way for you to connect to your community and customers.
When I see someone looking down and making silly faces at their phone, I no longer wonder what they’re doing. That’s because I’m on Snapchat, a social network that has quickly gained in popularity over the last couple of years. The network now boasts over 150 million people—and brands are scrambling to join the cool crowd.
When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with. Having a good Twitter toolkit is no different.
Google Plus is a somewhat unappreciated friend. We know it’s important, but we don’t give it much attention or love—it’s often neglected in favor of other social networks. Like any good companion, you need to give Google Plus the time it deserves to experience the benefits. It has over 300 million active users and has recently been folded into Google My Business, which is basi ...
Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!” Sounds thrilling Dad, I’ll jump right on that. But then something changed.
If someone told you 10 years ago that you’d be talking to your customers on this thing called Twitter, you’d probably laugh. Now, social media is so ingrained in our culture that it seems crazy not to have a social account to connect with your customers. Today, nearly two-thirds of American adults use social networking sites and spend an average of 12 hours a week on social media.
When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different than any other kind of jargon: they are vaguely understood by the group to which they belong (and rarely anybody else).
The huge opportunity offered by social media is not without its risks. If one of the worst brand Tweets of all time from U.S. Airways has taught us anything, it’s that you can’t control your brand image the way you used to. Brands now carry the baggage that accompanies an ‘always-on’ presence on social media. But that doesn’t mean you should fear or forego a social presence.
You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content marketer or social media manager. You have to prove your marketing prowess and translate those fun GIFs into conversions and revenue ...