emily copp

  • How to Manage Social Media for Business in Only 18 Minutes a Day

    Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.

    Hootsuitein Social How To's- 9 readers -
  • Staying Compliant on Social—Advice and Musings from the Experts

    It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated. Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way.

    Hootsuite- 7 readers -
  • 32 Useful Facebook Page Apps for Your Business

    If you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require a ton of effort and they’re super handy. They let you customize your existing Facebook Page in a way that enhances the experience for your customers.

    Hootsuitein Social EMail- 7 readers -
  • 12 of the Best Influencer Marketing Tools

    Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

    Hootsuite- 12 readers -
  • How #StoriesOfTheGirls Raised Breast Cancer Awareness Using Social Media

    In the U.S., one in eight women will develop breast cancer in their lifetime. If detected early, breast cancer can be treated. Mammography appointments are associated with a 19 percent decrease in breast cancer deaths. Unfortunately, according to one study, more than 50 percent of women don’t get their recommended mammogram screening.

    Hootsuite- 11 readers -
  • How to Use Snapchat Memories for Business

    Whether you’re a newbie learning how to use Snapchat or a seasoned Snapchatter looking to up your game, you should know about Snapchat Memories. Snapchat Memories is a huge update that will have a big impact on your brand. It has changed Snapchat’s core functionality from a self-destructing photo-sharing app to a sophisticated social network that will allow you to share, store ...

    Hootsuite- 6 readers -
  • 5 Brilliant Tweets Hootsuite’s Social Team Wishes They Wrote

    What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that feeling. Every day you’re pushing the boundaries on social trying out something new for your brand. You’re looking for inspiration to keep you going.

    Hootsuite- 16 readers -
  • How to Run a Successful Instagram Contest

    If I offered you a free flight to your next holiday destination—and all you had to do was post a cool photo of yourself on vacation—would you do it? I know I would. That’s the seductive play of the Instagram contest. With very minimal effort, your customers can potentially win cool stuff and maybe show off a little too.

    Hootsuite- 6 readers -
  • 10 Benefits of Social Media for Business

    There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.

    Hootsuitein Social- 18 readers -
  • Daily Hashtags Explained: What They Mean and How to Use Them

    Margarita Monday at your local bar. Your favorite food truck parked outside work on Tuesdays. When you know the scoop in your neighborhood, joining in on weekly events is a lot of fun and can bring you closer to your community. Daily hashtags are the drink specials of social media. They’re a fantastic way for you to connect to your community and customers.

    Hootsuite- 5 readers -
  • How to Use Snapchat: A Guide for Beginners

    When I see someone looking down and making silly faces at their phone, I no longer wonder what they’re doing. That’s because I’m on Snapchat, a social network that has quickly gained in popularity over the last couple of years. The network now boasts over 150 million people—and brands are scrambling to join the cool crowd.

    Hootsuitein Social How To's- 16 readers -
  • 34 Twitter Tools You Can Use in Your Marketing Strategy

    When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with. Having a good Twitter toolkit is no different.

    Hootsuite- 10 readers -
  • Google Plus for Business: How to Put the Platform to Work For Your Brand

    Google Plus is a somewhat unappreciated friend. We know it’s important, but we don’t give it much attention or love—it’s often neglected in favor of other social networks. Like any good companion, you need to give Google Plus the time it deserves to experience the benefits. It has over 300 million active users and has recently been folded into Google My Business, which is basi ...

    Hootsuite- 31 readers -
  • Social Media Acronyms That All Marketers Should Know

    When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different than any other kind of jargon: they are vaguely understood by the group to which they belong (and rarely anybody else).

    Hootsuitein Social Paid Search EMail- 11 readers -
  • 6 Steps to Impress Your Boss with Social Media

    You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content marketer or social media manager. You have to prove your marketing prowess and translate those fun GIFs into conversions and revenue ...

    Hootsuitein Social- 10 readers -