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Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses. While your brand may be well-versed in social marketing, it’s still easy to overlook the basics when it comes to social customer support.
Want to reach a truly global audience? We all know the big name social networks for English-speaking audiences—Facebook, Twitter, Snapchat, etc.—but what about ones that are popular in other regions around the world? There are lots of social networks used around the globe that can teach us a thing or two about e-commerce, virtual reality, and the future of messaging.
Social media advertising is a force in the digital advertising space. Facebook’s social ads accounted for more than $6.8 billion in revenue—and that was just in Q3 of 2016. Social ads offer an effective way to reach your customers, increase revenue, and track your ROI down to the penny. But before you start running ads, you need to identify key metrics and learn how to track them.
Responding to customers on social is no longer a luxury, it’s essential to the success of your business. Around 67 percent of consumers in the U.S. now turn to social media for customer service requests. Brands that deliver on these expectations are winning out—both in terms of customer advocacy and year-over-year revenue growth. But it’s not easy.
Snapchat isn’t an easy social network to master. It’s riddled with tricky features—even the most social-savvy users aren’t always aware of the capabilities available to them. If you’re using Snapchat for business, there’s a lot to discover beyond the basics and the fun hacks. Even if you’re a seasoned Snapchatter, this guide should offer you some new and useful tricks to bette ...
Every year, U.S. businesses loses around $1 trillion dollars due to the “digital skills gap”—where employees don’t know how to use, or aren’t aware of, the technology available to them. According to a Harris poll survey in Entrepreneur, only one in 10 American workers have mastered their employers’ tools.
Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your company, you may not have that much time on your hands to dedicate to social.
When you have a million items on your to-do list, creative time can easily fall by the wayside. However, it’s one of the most important—and often most neglected—aspects of a social media manager’s job. If you write for social, ignoring creative time isn’t a sustainable strategy. You need to make room to think and write, otherwise you may find yourself relying on lazy tactics.
It’s not always simple for brands in regulated industries to get on board with social media. There are risks, and the legal processes offered on traditional communication channels like email aren’t easily replicated. Now, thanks to technology—which allows brands to automate important regulatory processes—these companies can be on social in a safe and secure way.
If you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require a ton of effort and they’re super handy. They let you customize your existing Facebook Page in a way that enhances the experience for your customers.
Just like reading the right textbooks can help you pass a tricky exam, following the right people on social media can give you insights that will help you grow your brand. If you’re looking to make your Facebook feed a little less about weekends at the beach and more about the latest in social media marketing, we’ve got you covered.
Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.
In the U.S., one in eight women will develop breast cancer in their lifetime. If detected early, breast cancer can be treated. Mammography appointments are associated with a 19 percent decrease in breast cancer deaths. Unfortunately, according to one study, more than 50 percent of women don’t get their recommended mammogram screening.
Whether you’re a newbie learning how to use Snapchat or a seasoned Snapchatter looking to up your game, you should know about Snapchat Memories. Snapchat Memories is a huge update that will have a big impact on your brand. It has changed Snapchat’s core functionality from a self-destructing photo-sharing app to a sophisticated social network that will allow you to share, store ...
What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that feeling. Every day you’re pushing the boundaries on social trying out something new for your brand. You’re looking for inspiration to keep you going.
If I offered you a free flight to your next holiday destination—and all you had to do was post a cool photo of yourself on vacation—would you do it? I know I would. That’s the seductive play of the Instagram contest. With very minimal effort, your customers can potentially win cool stuff and maybe show off a little too.
There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts.
Margarita Monday at your local bar. Your favorite food truck parked outside work on Tuesdays. When you know the scoop in your neighborhood, joining in on weekly events is a lot of fun and can bring you closer to your community. Daily hashtags are the drink specials of social media. They’re a fantastic way for you to connect to your community and customers.
When I see someone looking down and making silly faces at their phone, I no longer wonder what they’re doing. That’s because I’m on Snapchat, a social network that has quickly gained in popularity over the last couple of years. The network now boasts over 150 million people—and brands are scrambling to join the cool crowd.
When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold, and wishing you had never left the house to begin with. Having a good Twitter toolkit is no different.