emma franks

  • Instagram Shopping Ads: A Simpler Path to Purchase

    November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ browsers or mobile apps to discover, ...

    PPC Heroin Social- 10 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Cente ...

    PPC Heroin Paid Search Google- 9 readers -
  • Apple Introduces Search Ads To The App Store

    September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting and frustrating, with 50% of digital media ...

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months.

    PPC Hero- 10 readers -
  • Campaign Groups Now Available In AdWords

    September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across various mediums when inviting user ...

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    August 26, 2016 As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts are eligible to apply for pilot acces ...

    PPC Hero- 11 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    August 10, 2016 On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below.

    PPC Heroin Paid Search- 16 readers -
  • Google To Release New Shopping And Travel Features

    July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future.

    PPC Heroin Paid Search SEO Google- 12 readers -