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Our Top 10 PR Pearls of Wisdom When venturing into PR it can feel like a bit of a minefield. There will be an hour where every rule in the book applies and then an hour where every rule must be broken. Almost daily the words ‘I wish someone had told me’ can float around in your head when a ‘PR crisis’ occurs. So without further ado, here is my top 10 list of things ‘I wish someone had told me’.
The rise of the digital age has turned PR on its head and caused the industry to rethink its tactics with regards to reaching out to journalists and influencers. Traditional agencies refute the claim that the press release is retiring, whilst others rely on the telephone to communicate newsworthy stories to the press. Then there is the powerhouse of social media.