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Log file analysis is something you should take into consideration as it can improve your overall digital marketing strategy. Log analysis has an impact on visibility, traffic, conversions, sales and helps reveal new points of SEO improvements. Log files are the only data that are 100% accurate to really get how bots are crawling your website.
Duplicate content is a SEO issue many SEOs or content marketers probably have experienced once a time in their daily routine. Content marketers who spend time to create qualitative content strategies do not want to get penalized for duplication or near duplicates. In 2013, Matt Cutts stated that 25% of the web was duplicate content, you can find this number in the video at the end of the article.